Royal Enfield opens 1st exclusive store in Philippines
Royal Enfield, the fastest growing motorcycle brand in the world today opened its first exclusive store in the Philippines located at 7462 Bagtikan Street, San Antonio Village, Makati City, Metro Manila as a part of its growth strategy in South East Asia.
This is a part of Royal Enfield’s nodal city approach and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).
The first exclusive store in Manila has been set up by the Hardcore Brothers Custom Motorcycles Inc.
Speaking on Royal Enfield’s first exclusive store in Manila, Arun Gopal, head international business, Royal Enfield said “Royal Enfield is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, globally. Our store in Manila showcases the heritage and philosophy of Pure Motorcycling. The space has been designed not just as a point of purchase but as a meeting point for enthusiasts and for conversations around motorcycling. The store will be retailing the full range of Royal Enfield motorcycles and gear and will be great starting point for them to experience the brand.”
Designed as a motorcycle enthusiast’s living room, the 972 sq.ft Royal Enfield store in Manila, has been created as per Royal Enfield’s new brand retail identity that showcases its philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.
The store features an interesting visual merchandising format and innovative product displays, which include the use of bits and bobs from Royal Enfield motorcycles and photo frames that speak of the Royal Enfield’s heritage.
A full blown wall display of a stripped down Continental GT showcasing the bike’s internals and frame depicts machine love where the rider derives sensorial joy through tactile interplay with his motorcycle
Royal Enfield designs classic styled motorcycles that are simple, evocative, tactile and fun to ride, providing riders with a “Pure Motorcycling” experience.