BAIPHIL unveils new logo as part of brand standardization
The Bankers Institute of the Philippines (BAIPHIL) unveils a new logo as it ushers in a new fiscal year. The new logo was designed as part of the BAIPHIL Brand Standardization Project, which was rolled out during the Institute’s Diamond Jubilee.
The Board unanimously approved the project with the intent of cultivating effective visual recall of the organization’s brand among members of the local and regional banking and finance industry — visual recall that will match the legacy that the organization has built and continues to build.
“With 75 years to its history, BAIPHIL has established considerable goodwill over the years. The Board realized the need to preserve and further enhance that goodwill through the proper use of BAIPHIL’s logo and branding,” explained Atty. Rhoneil S. Fajardo, BAIPHIL President for FY 2015-2016.
The PR & Publications Committee headed by directorin-charge, Evangeline L. Salazar-Nevado and chairperson, Ma. Bernadette T. Ratcliffe was tasked with the daunting challenge of completing the Project in time for the new fiscal year. The Committee was assisted by a logo and branding consultant who has worked for a range of multinational and homegrown consumer business brands.
The project began with an updated look to BAIPHIL’s logo, which is composed of the Institute’s initials and business name. The letters “b” “i” and “p” are stylized to represent spectacles, which is an appropriate symbol of the organization’s quest for knowledge and its training mandate. The straight lines and sharp curves represent the speed and technology of the Information and Digital Age, as well as its intended fast and efficient response to the needs of its member banks.
Updates to the logo include the addition of “1941”, BAIPHIL’s founding year, to manifest the Institute’s pioneering spirit, legacy and endurance. The trade name “BAIPHIL” is also now positioned more prominently and boldly. As revised, the logo looks more confident and assertive, befitting BAIPHIL’s leading status as the training arm of the banking industry.
The new BAIPHIL office at The Peak Tower in Makati City showcases the new logo, as well as an artistic interpretation thereof at the entrance.
The second and final phase of the project is the development of a comprehensive Brand Bible.
“The Brand Bible will serve as the guideline for the usage and application of the logo, with the proportions, colors, and other possible applications clearly prescribed to ensure consistency across all collateral materials and correspondence,” says Nevado. “Templates for the new letterhead, PowerPoint presentation, and communication materials have been finalized, and we have already started to implement them. So far, the feedback has been very good,” she continued.
Indeed, with an updated logo to better represent the Institute, we can only expect more success for BAIPHIL as it begins the countdown of the last quarter to its centennial.