The BMW Group Future Experience
THE NEXT 100 YEARS: Iconic Impulses
The BMW Group presented recently two world debuts to mark the opening of its exhibition and event platform, “Iconic Impulses. The BMW Group Future Experience.”
Following the BMW VISION NEXT 100, unveiled at the Munich Centenary Event last March and at Beijing for its Asian debut last May, the two latest interpretations of future mobility came from MINI and Rolls-Royce and were presented at the Roundhouse in London during the latter half of June.
A fourth Vision Vehicle, by BMW Motorrad, will be premiered on October 11 in Los Angeles, USA, completing the BMW Group’s brand quartet.
The BMW Group’s future vision
The task of exploring how we will live and move around in the years and decades ahead is as challenging as it is interesting: how will society, the economy, living conditions and consequently our mobility change? What opportunities will new technologies open up for us? And what will digitalization and connectivity mean for our future automotive needs?
These are the questions the BMW Group has set out to answer with its four Vision Vehicles. Each made by a different Group brand, they represent a distinct interpretation of future mobility and embody a specific set of brand values. They explore a number of future themes, including autonomous driving, digitalization and personalization - and present premium mobility as completely effortless, constantly available, emotionally engaging and tailored to individual mobility needs.
The BMW VISION NEXT 100: What will Sheer Driving Pleasure look like in the future?
The BMW Vision Vehicle has typical BMW driving pleasure at its core. In the years and decades ahead, BMW drivers will want to continue driving themselves most of the time and constant connectivity, digital intelligence and cutting-edge technologies will enhance the ultimate driving experience. At the same time, cutting-edge technologies will allow drivers to hand over active control of the vehicle if they wish. While they sit back and turn their attention to other things, the vehicle will take over.
“BMW Group Iconic Impulses. The BMW Group Future Experience” event and exhibition concept
This event and exhibition concept will allow as many people as possible around the world to experience the BMW Group’s vision of future mobility.
The narrative of the exhibition takes visitors through different worlds of experience and reflects the BMW Group’s 100-year history as a pioneering, innovative company. Visitors also learn more about key global megatrends and about the challenges and opportunities society will face in the future. In addition, the exhibition provides information about the BMW Group and its responsibilities regarding the environment, society and its employees.
The Inner Rotunda of the exhibition provides the setting for the debuts of the two Vision Vehicles and for press conferences and various events. It also offers a platform for discussions around key questions of the future. Specialists from a wide range of areas, such as politics, science, business, culture and the interested public, are invited to contribute their thoughts and ideas and join an open exchange with a variety of perspectives on key future topics.
The fourth and final leg of BMW Vision Next 100 will be held in Los Angeles from October 11- 16. It will mark the world debut of the BMW Motorrad VISION NEXT 100.