Ayala Malls Cinema’s latest rocking reveal in the north
Buckle up, sit tight and rediscover movies as Ayala Malls Cinemas’ U.P. Town Center (along Katipunan Ave., QC) opened the first 4DX screen in the city at its recent launch of its multiplex of cinemas that also houses luxurious recliner seats and the latest in Dolby Atmos technology.
Responsive to the needs of the community, Ayala Malls Cinemas’ U.P. Town Center intensifies the cinematic experience notches higher with its four state-of-the-art cinemas — recliner seats equipped in Dolby Atmos, Dolby digital theaters and 4DX cinema.
Its 4DX motion chairs are equipped with bottom and back shakers and leg ticklers — tilts forward, backward, side to side and nudges in the back. Further immersing the audience, the cinema’s environmental effects feature that emits wind, bubbles, different scents, water, fog and lightning are seamlessly synchronized with the action on screen.
For the keen listener, another first in the area is the Dolby Atmos technology that creates powerful, moving audio and introduces two important concepts to cinema sound — audio objects and overhead speakers. Sounds flow all around the cinema while comfortably watching in the motorized recliner seats while fully engaged with what’s happening on the big screen — 2D, 3D and 4DX.
Present during the launch of U.P. Town Center Cinemas featuring the latest Ghostbusters movie were Rowena Tomeldan, president of Ayala Land Malls, Inc.; lawyer Rolly Dueñas, deputy GM of Ayala Malls Cinemas; Robert Lotho, GM of U.P. Town Center; Amir Precilla, GM of Ayala Malls Cinemas; and Mark Sablan, senior division manager of Ayala Land, Inc.
The event was graced by personalities such as Angelika dela Cruz, Jane Oineza, Leo Katigbak, former Foreign Affairs Sec. Rene Almendras, Vincent del Rosario, Loisa Andalio, Jairus Aquino and Yves Flores.