SUZUKI PH POSTS 37% 1H GROWTH
Outpaces 27.4% auto industry growth
Consistently strengthening its market presence, Suzuki Philippines Inc. (SPH) announces an impressive 37 percent first-half sales growth compared to the same period last year. This increment is better than the performance of the industry for the first six months of 2016, which stands at 27.4 percent ( based on CAMPI data). In 2015 SPH, the only integrated automobile and motorcycle company in the country, recorded a massive 52 percent year-on-year growth, which it hopes to surpass this year.
A marked increase in unit sales, successive inaugurations of new dealerships and a very enthusiastic market response to the most recently launched model, the Suzuki Ciaz, all contributed to drive the company’s growth in H1. From January to June 2016, SPH sold a total of 6,613 cars, up by 1,770 over last year’s H1 sales of 4,843.
CELERIO’S HISTORIC QUINTUPLE SALES GROWTH AND CIAZ’S PROMISING PERFORMANCE
The bestselling models, namely the Suzuki Celerio, Ertiga and Swift, continued to raise the numbers for the company. Aside from the record-breaking sales growth of Celerio, the Ertiga showed a 20 percent improvement over 2015 H1 sales to help boost SPH’s sales increase. Suzuki Ertiga is a popular choice for those who are looking for a spacious interior as it can accommodate seven people on a three-row layout with adjustable seat slides to customize the space on each row.
Meanwhile, the subcompact sporty hatchback Suzuki Swift made a 9 percent hike in the same period. Boasting superior handling and fuel economy, the Swift announced its 5 millionth unit sold worldwide in April this year, and contributed significantly to the first quarter sales tally of SPH.
The current performance of the latest member of the Suzuki family, the all- new Ciaz subcompact sedan also played a major role in SPH’s success this year. The launch of Ciaz in the Philippines was highly anticipated after its successful introduction in other Asian countries, and it has sustained the market’s interest with the numerous marketing activities including the Ciaz Media Test Drive, Ciaz Media Launch and Ciaz Bank Test Drive. Ciaz’s entry in the market months ago was successfully met with high sales turnaround and favorable feedback among its initial buyers. Indeed, this luxurious subcompact sedan car which promises fuel efficiency and enhances the overall driving experience further invigorated the interest of the public in the Suzuki brand.
With the escalating demand for the Ciaz, it is already projected that this stylish sedan will become another big sales driver for Suzuki Philippines. It comes in five different colors, offers a premium interior, and is designed to provide supreme comfort in terms of bigger leg space, headroom and shoulder room thanks to its longer wheelbase.
SUZUKI CONTINUES TO BRING ITS PRODUCTS CLOSER TO THE FILIPINOS
The opening of the new dealerships aims to bring the Suzuki brand closer to its market especially in locations that are seen as dynamic catalysts of economic growth. For the first half of the year alone, SPH heralded the opening of its five new dealerships in key areas of the Philippines, particularly the Suzuki Auto South Cebu, Suzuki SM Seaside City Satellite Showroom, Suzuki Auto Quezon Avenue plus the two shops in Bulacan, the Suzuki Auto Pulilan and Suzuki Auto Malolos.
Shuzo Hoshikura, General Manager for Automobile, Suzuki Philippines, expresses his gratitude and shares his excitement for H2. “We are very happy with the recent growth in our sales and we would like to thank those who remain loyal to our brand. Be assured that better days are coming as we announce additional launches this year,” he said.