Punk fashion of the ‘70s
Punk-rock fashion of the ’70s — ripped jeans, leather jackets, silver metallic accessories, spikes, studs, statement tees with loud messages, and heavy make-up — stunned the fashion world.
One of the better-known counterculture movements that saw the rise of punk-rock fashion was the Summer of Love in 1967. At least 100,000 people, sporting hippie and punk-rock clothing, gathered in HaightAshbury in San Francisco — and at different parts of the US, Europe and Canada, too — to celebrate peace, love, gender equality and communal living.
That same year, Levi’s 505, the renowned brand’s high-rise and zipper-fly jeans, arrived at a time of rock and rebellion and soon became one of the era’s most iconic punk-rock clothing pieces.
Pop artists, graffiti writers and musicians tore, wore and brandished Levi’s 505 as the “unofficial stage jeans,” turning it into a signature pair for rock icons.
For instance, The Ramones donned the 505 on the cover of its self-titled album, 1970. Debbie Harry ruled the stage as she wore a pair of 505 in her performances. Levi’s 505 was also the star of Rolling Stones’
Sticky Fingers album cover. Today, re- mastered to suit this generation’s rebels and rockers, the ageless 505 is back. The new incarnation of the jeans retains its classic leg style, zip fly and rigid denim, but is customized — hence the “C” — for today’s preferred fit: Slim.
The 505C likewise features finishes made for various body types, making you look and feel ready to rock ’n roll — in supreme comfort.