The Philippine Star

Stars at SM Cinema’s IMAX

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Wall-to-wall giant screens, state-of-the-art picture quality and a world-class sound system. SM Cinema’s IMAX experience has taken the magic of the movies to a whole new level.

And it’s not surprising that the country’s biggest and most immersive theater experience has drawn many viewers, including celebritie­s like Iza Calzado, Maxene Magalona and the Valenciano family, who were recently spotted taking time out from their busy schedules to watch their favorite films the IMAX way.

The Valenciano­s — Angeli, Paolo and Sam — like its “comfortabl­e seating, superb 3D quality with the brightest images and amazing surround sound.” They also like the “really cute”

merch at the snack time bar. At the same time, host Rovilson Fernandez is grateful for the fun time and “overall wonderful cinematic experience” at IMAX. Iza, on the other hand, observed that, “I have to say, these action-packed films are best seen on IMAX.”

After an exciting movie night with the family watching the latest of the

X-Men film series, Maxene said, “It’s the best way to experience such an actionpack­ed movie! Now, I know all blockbuste­rs should be experience­d only in IMAX theaters.”

With another exciting line-up of blockbuste­r, adventure films like Suicide

Squad and Ben Hur this month, SM Cinema invites everyone to the world’s most riveting and innovative movie-going experience at the IMAX cinemas located at SM Aura Premier, SM Mall of Asia, SM Megamall, SM City North EDSA, SM Southmall, SM City Clark, SM City Cebu and SM Lanang Premier.

Whether 2D or 3D, IMAX’s state-of-the-art dual projection system delivers crystal-clear, lifelike images that create a visual feast so real, as if the moviegoers are part of the movie. Combining it with IMAX’s digital remasterin­g enhancemen­t process, which enhances hundreds of details in every frame of the movie, the images are 60 percent brighter and 40 percent greater in contrast than any other regular cinema.

IMAX delivers 10 times more dynamic range than standard sound systems. With IMAX personaliz­ing each movie by working with the filmmakers on an optimized soundtrack, you are guaranteed to hear it the way the filmmaker intended it to be. For tickets, check out www.smcinema.

com or call 470-2222. Follow and like SM Cinema on Twitter @SM_Cinema or on

Facebook at facebook.com/SMCinema.

 ??  ?? Gary Valenciano and his wife Angeli with son Paolo and daughter-in-law Sam
Gary Valenciano and his wife Angeli with son Paolo and daughter-in-law Sam
 ??  ?? Elmo Magalona
Elmo Magalona
 ??  ?? Enrique Gil
Enrique Gil

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