Usana recognized for high ethical standards anew
Global nutritional supplement company USANA has once again been recognized - in the 2016 Direct Selling Association (DSA) Code of Ethics Communication Initiative - for taking its ethical business practices to the next level within the direct sales industry.
This year’s recognition marks the seventh consecutive year USANA has been named to the initiative, whose purpose is to encourage and promote the education and communication of the DSA Code of Ethics among member companies, members of the field and the general public.
“USANA takes ethical business practices very seriously-that is why we are proud to be a part of
such an important initiative,” said Dan Whitney, vice president of ethics and market expansion.
“Every year, we voluntarily participate in the Code of Ethics Communication Initiative because of our commitment to the highest level of ethics in operating a direct sales business. Being accepted to this initiative is a testament that USANA wants all of its customers and the public to know about the code that guides ethical business practices and consumer services in this remarkable industry,” he added.
Created in 2008, the initiative recognizes member companies that go above and beyond in their efforts to promote awareness of the code by fulfilling the necessary criteria and adhering to ethical businesspractices within direct sales.
The initiative encourages companies to be truthful about their products, services, identity and privacy. It seeks to eliminate deceptive or unlawful consumer or recruiting practices and creates an environment of ethical business practices.
To qualify for recognition, USANA had to complete at least five of 16 recommended activities before March of this calendar year, but went above and beyond and completed seven.
USANA’s qualifications were then reviewed by DSA staff and verified by DSA’s code administrator.