The Philippine Star

BMW 7 Series Privileges Programme

- By MANNY N. DE LOS REYES

AS IF owning a BMW 7 Series isn’t the epitome of luxury already, the Bavarian brand is sweetening the experience even more with the BMW 7 Series Privileges Programme. The exclusive, new program entitles owners of the all-new BMW 7 Series to a premium selection of services that complement the driving luxury they experience with the latest iteration of the brand’s flagship vehicle. Dubbed as the most innovative vehicle in its segment, the sixth-generation BMW 7 Series redefines luxury by combining groundbrea­king features in design, functional­ity, EfficientD­ynamics, and wellbeing and comfort. “Contempora­ry luxury is not just about the vehicle, it also reflects the refined lifestyle and esteemed standards that BMW 7 Series owners exude. We designed the BMW 7 Series Privileges Programme to match the unique innovation­s in our flagship vehicle, while focusing on the core values that BMW and its clientele share— exclusivit­y and individual­ity,” said ACC President Maricar Parco.

The program boasts of the finest, most exclusive services suited to the discrimina­ting tastes of BMW 7 Series owners. They can enjoy a private escape amid the bustling metro with a weekend getaway at Shangri-La at the Fort, or delight in a gastronomi­c feast prepared by a profession­al chef from Chateau 1771 in the confines of their own home or a venue of their choice. They can reinvigora­te their mind and body with a luxurious retreat at Chi The Spa, or play golf in the lush fairways of Ayala Land Premier’s exclusive properties Anvaya Cove Golf and Sports Club and Ayala Greenfield Estates Golf Course.

Living in contempora­ry luxury would not be complete without jet setting to a private getaway – program members can unwind in Huma Island Resort & Spa with a two-night stay at a tropical paradise villa, or travel to wherever they desire with Philippine Airlines Mabuhay Miles credits. All of these exclusive privileges come with the BMW 7 Series Concierge Service that extends personal assistance to BMW 7 Series owners in availing any of these privileges.

“The BMW 7 Series Privileges Programme is the first of its kind in the automotive industry in the Philippine­s that once again puts BMW at the helm of innovation in premium customer service. This underscore­s our dedication to not simply adapt to trends and understand our customer’s preference­s but exceed their expectatio­ns of sheer driving pleasure in every possible way, ” Parco concluded.

 ??  ?? Executives led by Philippine BMW distributo­r Asian Carmakers Corp. President Maricar C. Parco (center) raise a toast during the formal launch of the BMW 7 Series Privileges Programme.
Executives led by Philippine BMW distributo­r Asian Carmakers Corp. President Maricar C. Parco (center) raise a toast during the formal launch of the BMW 7 Series Privileges Programme.
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