Honda joins 6th PIMS with Joyful Future Journeys’ theme
Honda Cars participates in the 6th Philippine International Motor Show (PIMS) organized by the Chamber of Automotive Manufacture r s of the Philippines, Inc. (CAMPI) with exciting vehicle model line-up to showcase on September 14-18, 2016 at the World Trade Center, Pasay City. HCPI supports the objective and commitment to contribute to the economy to build the country’s regional leadership in automotive segment.
This year’s PIMS holds a “Steer the Future” theme to communicate better future of the cars with more fuel- efficient vehicles and the latest technology and design. Honda is known in manufacturing and offering environmental and fuel- efficient vehicles that has exemplify driving performance through its Euro 4 Technology that is standard in all Honda vehicles. Honda cont inuously provides innovative features that will meet customer needs and comply with the evolution of mobility and technology. This intention is sustained with the brand’s core principle, The Power of Dreams, as Honda believes in building dreams as it gives strength to overcome challenges and gives drive to create intelligent products and to continuously innovate.
Honda will be having “Joyful Future Journeys” as a theme as it wants to take the fun path for the future. A future that is exciting and pleasant because of Honda’s products and innovations that were built from the brand’s dream. Honda’s innovations are designed to anticipate future driving needs and to make life better with new technologies and features.
Joyful Future Journeys will be experienced at the Honda booth in PIMS with the first appearance of the much awaited Honda’s affordable 7- seater SUV prototype, a new model additional to the Honda vehicle line- up and updated version of the current models such as the City and the exciting new look of the HR-V.
This year, Honda will also feature the McLarenHonda MP4- 30. Racing is part of Honda’s corporate DNA, as Honda is known for producing engine technology that excels in performance and fuel efficiency given that the F1 race now is more than which can go fastest but who performs better with fuel efficiency. With F1, Honda was able to meet the technological challenge of tougher regulations on speed and fuel consumption. Honda is continuously pushing its technical capabilities and with this eagerness, Honda was able to gain customers trust and ensure greater customer satisfaction with its product line-up. Honda wants to share the McLaren-Honda MP4-30 not just for the car enthusiast and racing fans to see but for Honda fans as well as it serves as halo to the powerunit technology that it shares to mass produced Honda vehicles such as the all-new Honda Civic which will also be highlighted at PIMS.
Test drives ( as well as special promos and offers) will also be available for the public to experience Honda’s advantages of fuel- efficient and performance- driven technologies.