10 years of celebrating beauty
It was a memorable event that celebrated beauty.
Beauty Elements Ventures Inc. ( BEVI), the maker of the successful Kojiesan soap, recently celebrated its 10th anniversary at the Sofitel Philippine Plaza. The festive night opened with ambient music by model/ DJ Mia Aye sa fol lowe d by the performances of comedienne/ singer K
Brosas, rocker Basti Artadi with Brownman Revival and Rey Brothers.
In be tween the introduction of new products and inspiring speeches were wushu and aikido demonstrations and a fashion extravaganza by the alumni of the Fashion Institute of the Philippines.
BEVI is a personal- care company that introduced kojic acid soap Kojiesan in the Philippines. The soap was formulated in the traditional Japanese way but made even more effective in lightening skin by adding high- grade virgin coconut oil. The company has won recognition at the Watsons’ Health & Beauty Awards as Bath Soap Brand of the Year for f ive consecutive years, as well as being cited as a Consumer “SM Top Choice” Awardee.
BEVI ’ s founder and CEO Jazz Bur ila said, “Today, after 10 years of our company’s existence, I humbly accept the challenge, one that reminds me of how hard work and uniqueness paid off, one that will keep me on my toes not only for continuity but more of creating a legacy of being unbeaten!”
Kojiesan’s product lines include anti- aging, acne treatment, men’ s skincare, cellulite control, fragrances and sunblock. At the anniversary party at the So fit el ballroom, more innovative products were unveiled.
Bellic Peel & Glow — which combines powerful skin- care ingredients such as glycolic, salicylic acid and Bellis perennis skincare actives — exfoliates and brightens the skin. It is the company’ s levelup answer to the skin-brightening technology sweeping Japan, Korea and Hong Kong. Bellic brand manager Frances Favi la said, “We are aiming for skin that’s not just white, but glowing. We created a skin-brightening brand that ex foliates gently, peeling your skin to allow for healthy bright skin to shine through.” BEVI marketing head
Tricia Gregorio said, “We will continue to innovate products and expand our distribution to bring the highest level of consumer experience to a greater number of people. We want to be known as the company that delivers quality and effective products.”