Two Pinay startup founders join Tel Aviv conference

Two Filipinas who founded innovative startups are participating in this year’s DLD Tel Aviv Innovation Festival, Israel’s largest international hi-tech gathering.

Israel’s Ambassador Effie Ben Matityau announced that two Filipina startup founders will represent the Philippines in the gathering of best startups and future trailblazers that ends this week in Tel Aviv.

The Filipina startup founders are May Montero, co-found- er of Tambio, a technology that makes raffle joining easy and fun; and Geraldine Anne Therese Palma-Arboleda, chief operating officer of Taxumo – an intelligent web and mobile application that helps people compute and pay their taxes.

Tambio is an all- in- one raffle solution that includes real-time analytics of relevant data such as actual sales, ticket redemptions per location and customer demographics. It is currently deployed in eight malls in Metro Manila and had processed over a billion worth of sales for a mall operator.

Taxumo helps small and medium-sized businesses, professionals and accountants optimize their tax workflow through the generation of automatic tax forms and statements, direct submission of tax forms to the government, and application of best tax practices.

This is the second time that the Philippines is participating in DLD Tel Aviv Innovation Festival scheduled from Sept. 24 to 29. The Philippine startup founders will be able to present their innovative ideas to industry leaders who may help move these to implementation, commercialization and recognition.

DLD brings together venture capital funds, investors, inventors and leaders of the hi-tech industry.

“The startup ecosystem created in Israel presents opportunities for partnerships in the international level. Considering the Philippines’ aspiration, its participation in this international gathering and in general the growing cooperation in the field of technology will add to its capacity in the hi-tech arena,” Ambassador Matityau said.

This year, the representatives are from the IdeaSpace Foundation. The embassy will expand this partnership with other incubators and startup innovators like Kickstart Ventures and other institutions.