HK Tourism Board supports The Ultimate BROcation
Hong Kong Tourism Board (HKTB) has partnered with Endemol Shine Group, the global production powerhouse behind Big Brother and MasterChef, and with Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, for a new structured reality series titled The Ultimate BROcation. The show will premiere exclusively on CTE’s toprated action entertainment channel, KIX.
The Ultimate BROcation is a structured reality series set in one of the most vibrant and trendy cities in the world, Hong Kong. The five-episode series will follow the adventures of four celebrities from four different Southeast Asian countries as they revel in a five-day, all-expenses paid vacation, tailormade for “bros.” This will be the vacation of every guy’s fantasy, filled with parties, exhilarating adventures, fantastic food, beautiful ladies and some solid male-bonding. The only catch is that the “bros” have to let it all be filmed.
Casting is currently underway in Malaysia, the Philippines, Singapore, Thailand and Hong Kong for well-known male celebrities who have distinct personalities and an appetite for adventure. Production for the upcoming, one-of-akind reality show will take place in Hong Kong in October.
“We are excited to partner with Hong Kong Tourism Board to bring this fun and unique show to life. The Ultimate
BROcation will follow our fearsome foursome as they go about their adventures in Hong Kong, showcasing the city as the ultimate guy’s playground,” said Andy Chang, SVP of advertising sales, marketing and original productions, Celestial Tiger Entertainment.
Betty Tsui, vice president, Programming — KIX and Thrill, Celestial Tiger Entertainment, says, “Showcasing all of the exciting possibilities Hong Kong has to offer, The Ultimate
BROcation will be an ideal show for the action-loving and adventure-seeking KIX audience.”
“The Ultimate BROcation is an aspirational new reality format,” said Fotini Paraskakis, managing director of Asian Operations at Endemol Shine Group. “With four celebrities from four countries, set against the magnificent backdrop of one of the world’s greatest cities we truly believe this has all the right ingredients to be a hit.”
“We are glad to be part of the Celestial Tiger Entertainment and Endemol Shine Group team to produce The Ultimate BROcation. Hong Kong is Southeast Asians’ destination of choice for its great dining options, shopping experiences, parties and thrilling adventures. And with four celebrities from four different countries with very distinct cultures gathering in Hong Kong, we believe that this series would be able to bring new insights and inspire the audience to create their very own experiences when they visit Hong Kong,” said Simon Wong, regional director, Hong Kong Tourism Board, Southeast Asia.
With a slate of first and exclusive action-packed programs, KIX has become one of the most watched channels across Asia.
For the first half of 2016, KIX HD was the No. 1 English general entertainment channel in Malaysia, and one of the Top Three regional English general entertainment channels in the Philippines.