TPB gives full support to APHCA’s 20th Hair Olympics

The Department of Tourism (DOT), through its marketing arm the Tourism Promotions Board (TPB), is all set for the influx of hundreds of local and international participants to the forthcoming 20th Hair Olympics 2016, the biggest gathering of its kind in the country set for Oct. 25-26.

Asia Pacific Hairdressers and Cosmetologists Association ( APHCA), on the other hand, is confident in helping DOT’s tourist arrivals target this year as the event is expected to bring in thousands of foreign delegates and visitors for the competition.

“Showcasing the ingenuity and talent in the makeup and hairdressing trade from across 18 Asia Pacific countries, Filipino skill and artistry will again be put to the test as they compete with the best of the country, to the best of the world,” says APHCA president Ricky Reyes.

Standards for this year’s competition will be extremely high as participants try to surpass last year’s entries. “I am actually preparing myself to be blown away again by the caliber of the entries,” Reyes said.

Slated at Hall 4 of the SMX Convention Center at the Mall of Asia in Pasay City, the 20th Hair Olympics will also have a trade fair that will feature beauty and wellness products and supplies from the Asia Pacific region as well as our own local beauty and wellness companies.

With the theme “Beauty Showdown in Manila,” the 20th Hair Olympics is aimed at strengthening and uniting hair and beauty practitioners from all over the Asia Pacific region.

For inquiries, call 725-1184 or 0915-9564266.