The Philippine Star

Bea leads celebrity guests at Fujifilm photofest

- — VER PAULINO

Fujifilm Philippine­s unveiled its latest offerings, including the X-A3 mirrorless camera and instax Share SP-2, at the Fujifilm

Lifestyle Photofest held on Sept. 24 at the TriNoma Mall in Quezon City.

Fujifilm brand ambassador Bea Alonzo led the celebrity guests who attended the grand launch-cum-consumer event with Fujifilm Philippine­s division head Takuya Maeda and Fujifilm Philippine­s president Tomoyuki Fukura.

Bea recently renewed her contract with Fujifilm, choosing to continue her partnershi­p with the brand after the success of the Bea

Beautiful campaign, which targeted dynamic, go-getting consumers.

“The X Series cameras are lightweigh­t and easy to use. I like the camera very much since it’s essential for parties and travels, especially at this time of the year when Christmas is fastapproa­ching,” said Bea.

Some of the most soughtafte­r social media influencer­s happen to be Fujifilm users as well. Alexa Ilacad, Louise delos Reyes, Andi Eigenmann, Lharby Policarpio, Kiana Valenciano; singers Rico Blanco and Reese Lansangan; models Kaila Estrada, Hannah Sison, Janeena Chan, Kim Cruz, Mari Jasmine, Lexi Mendiola and Katarina Rodriguez; and bloggers/online influencer­s David Guison, Ave Averilla, Tia Lacson, Camie Juan, Arisse de Santos, Yuki Tansengco, Marian Lim, Reika Oba, Monina Nuguid, Erika Rabara, Shaira Habon and Dani Barretto are just some of the names in the long list of personalit­ies using Fujifilm products.

One of the key reasons why Fujifilm is a top camera choice among influencer­s and celebritie­s like Bea and her fellow endorser James Reid is because of its innovative products designed to meet the needs of the young and dynamic market.

Keeping the selfie-loving generation in mind, the new X-A3 mirrorless camera offers outstandin­g image quality with the Fujifilm’s proprietar­y color reproducti­on technology. The X-A3 has an LCD screen that’s not blocked by the camera when tilted by 180 degrees. One of the best features of the X-A3 is its wireless communicat­ions functional­ity, which enables remote shooting from smartphone­s and tablets. Users can transfer photos immediatel­y from their camera to their favorite social media platform.

Aside from its mirrorless cameras, Fujifilm also introduced the new instax Share SP-2. The small, compact printer allows users to produce instax prints using images sent wirelessly from a smartphone. Users can also edit images and choose different templates and filters before print.

The “Custom Filter” adjusts the brightness, contrast and saturation of the image, while the “Collage Template” is a fun way to combine two to four images and print them out on a single film sheet. Fujifilm Lifestyle Photofest was made more exciting with booths and side activities from Tripkada, Sample Room, Kashieca and Zalora.

Also seen at the launch were Thea Tolentino and former Kamikazee lead vocalist Jay Contreras. Cera Hernandez hosted the event.

 ??  ??
 ??  ?? Bea Alonzo, Fujifilm camera’s brand ambassador
Bea Alonzo, Fujifilm camera’s brand ambassador
 ??  ?? Hannah Sison
Hannah Sison
 ??  ?? Kaila Estrada
Kaila Estrada
 ??  ?? Kiana Valenciano
Kiana Valenciano
 ??  ?? Louise delos Reyes
Louise delos Reyes
 ??  ?? Andi Eigenmann
Andi Eigenmann
 ??  ?? Alexa Ilacad
Alexa Ilacad

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