Film on carers of sick
When there is sickness involved, everyone’s attention is normally focused on the sick. Those who take care of them often go unnoticed and unappreciated. RiteMED is aware of the carers’ own sacrifices and dedication to their patients. Thus, it tapped director Brillante Mendoza to make a fitting tribute to them.
Pagpupugay poignantly captures the struggles faced by a spouse, a sibling, a parent, a son, a daughter, a family member and a professional caregiver when they care for a sick loved one/patient. According to Mendoza, the challenge for him was to draw out the right emotions from the actors to reflect the real struggles of the carers they portray.
The Cannes Best Director’s two-minute film strikes a chord with Filipinos right away and has been trending since its release barely two weeks ago. The two-minute film has been viewed more than two million times on RiteMED’s official Facebook page alone (https://www.facebook.com/RiteMedOfficialPage/). It has also been posted on RiteMED’s official website (www.ritemed. com.ph) and YouTube channel. The film shows various scenes of what a family member or a professional caregiver faces when caring for a sick person — physically attending to the sick, dealing with his outbursts, among others. Mendoza captured the raw emotions involved, using his trademark style of laying bare the struggles of real individuals. RiteMED GM Vincent Guerrero believes everyone can relate to the film. “All of us, at one time or another, have been taken care of by someone and have taken care of someone.”
The core message of Pagpupugay goes well with RiteMED’s Tamang Alaga campaign because it highlights that healing is not only about doctors and medicines. It is also about the love and comforting dedication of those around them, be their family, relatives, friends or professional caregivers.