Kris for LBC’s Aming Ligaya
A day spent with Kris Aquino, the face of LBC for two years now, could be anything but ordinary.
From the moment she arrived for the shoot to the second she stepped in front of the camera, she brought with her the kind of energy that could engage every single person in the room.
“We continue to be honored that someone as trusted as Kris Aquino shares our vision to bridge the lives of Filipinos all over the world. Kris remains an obvious choice to be our first global brand endorser because she has a global influence just as wide as LBC’s worldwide presence. There’s no better personality to represent this new campaign for the brand,” said Javier Mantecon, chief marketing officer of LBC Express.
This day, however, was a surprise for both Kris and a special guest who arrived on set to meet the star.
Following the spirit of bridging the lives of Filipinos from all walks of life and the concept of LBC’s Aming Ligaya campaign, Aurora Medina, who was recently featured in Anthony Bourdain’s Manila episode of
Parts Unknown, dropped by the studio for a surprise meet-andgreet session with Kris.
At the studio, Kris approached a surprised Aurora. They bonded over Kris’ love for Bourdain’s show and shared
kare-kare cooking tips, before Kris asked about Aurora’s life abroad and what’s it like to be back home.
“Ang ganda ng episode mo… It spoke so highly of how Filipinos are,” said Kris, ending the chat by telling her how much she admired Aurora’s resilience and achievements.
Occasions such as this highlight how LBC continues to move lives and how the brand continues to celebrate the joy of moving — literally and figuratively.