The Philippine Star

Smart Infinity creates positive opportunit­ies for change

-

Smart Infinity goes beyond being a premium service provider by enabling its members to “Lead The Change.”

Recently, the postpaid brand of Smart Communicat­ions, Inc. hosted a private lunch honoring several subscriber­s at The Peninsula Manila. Smart Infinity took the opportunit­y not only to thank its loyal members, but to also share its advocacy to create positive opportunit­ies for change for the Filipino community.

During the event, Smart Infinity extended its support to the Kalipay Negrense Foundation and Feed The Children, Inc. on behalf of its members.

“As a Smart Infinity subscriber, I am honored to be with a brand that supports the things I believe in. I am happy that the brand leads the change by showing that it’s not only about connectivi­ty but also about people,” shared one of the Infinity subscriber­s present at the event.

Sharing the commitment to lead the change by empowering and uplifting Filipinos are Infinity brand ambassador­s Raul and Joanna Francisco, and Donnie and Crickette Tantoco. Both couples have been avid advocates for positive change in the lives of others.

Donnie, president of Rustan’s Supercente­rs, Inc., believes every Filipino has the right to a better quality of life. Through the Rustan’s Group, he and his wife Crickette want to bring superior customer service to all.

Raul and Joanna, fashion and art entreprene­urs and retailers, are strong supporters of Filipino artisans and artists. Through their businesses, they ensure that they are able to give back to the community through Kalipay Negrense Foundation, a non-profit organizati­on close to their hearts.

The Kalipay Negrense Foundation, Inc. was founded to help the growing number of disadvanta­ged children in Negros Occidental. What is a now non-profit foundation working for the causes of disadvanta­ged children — the homeless, physically and sexually abused, malnourish­ed, out of school and youngsters with special needs — started as an effort of a group of people who wanted to make a difference in the lives of these kids.

“Kalipay Negrense’s story is one that’s filled with miracles. We give disadvanta­ged children hope and a home. At Kalipay, these children are rehabilita­ted and educated to have a second chance in life and grow up to become productive citizens. We have rescued toddlers who have been so abused they could hardly walk. But there is always hope. We are very thankful to Smart Infinity and Raul and Joanna Francisco,” said Jay Abello, who represente­d the Negros Occidental-based organizati­on.

“Our family, even our children, is involved with Kalipay Negrense. I am very proud to represent Smart Infinity, which leads the change and believes in things that matter,” said Joanna.

Donnie and Crickette, on the other hand, supported Feed the Children, a nongovernm­ent organizati­on with this mission of ending hunger among children worldwide. The Tantocos are also Smart Infinity brand ambassador­s.

Since 1984, Feed the Children has worked with kids in the Philippine­s, expanding their work beyond meals to developing community independen­ce.

Smart Infinity also enjoined its subscriber­s present at the event to help the two non-profit organizati­ons in any way they can.

“We are proud that Smart Infinity’s brand ambassador­s are leading the change not only in their personal and profession­al lives, but with others as well. They are truly individual­s who embody the core values of the brand,” said Julie Carceller, head of Smart Infinity and Smart’s Multi-Segment Marketing.

“Beyond that, they have become an icon of success and inspiratio­n to others, a trait that is part of the brand’s DNA. We want to inspire others to follow suit by providing our members with excellent technology and services — tools they need to start leading the change,” added Carceller.

Smart Infinity curates plans and services according to the needs of members, whether you’re a frequent traveler who needs to be connected all the time, a family that needs the connection of a reliable and consistent network, or a young profession­al who is always on the go. Learn more about Smart Infinity through www.smart.com.ph/infinity or get updates from the brand on Instagram @smartinfin­ity.

 ??  ?? From left: Brand ambassador­s Raul and Joanna Francisco with Kalipay Negrense Foundation, Inc.’s Jay Abello
From left: Brand ambassador­s Raul and Joanna Francisco with Kalipay Negrense Foundation, Inc.’s Jay Abello

Newspapers in English

Newspapers from Philippines