The Philippine Star

Ayala Malls’ YouTube Lounge: So hip, so cool

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Ayala Malls and Google Philippine­s launch an exciting experience and becomes the new hip address where YouTube fans and YouTube creators can come together and celebrate the digital lifestyle through the YouTube Lounge at Ayala Malls.

The YouTube Lounge at Ayala Malls, the first YouTube-branded space of its kind in the malls, was launched at Greenbelt last Sept. 29, and is scheduled to roll out to more Ayala Malls in the following weeks: TriNoma (October 26), Market! Market! (November 9), and Alabang Town Center (November 16). Within the next few months, Ayala Malls will also be unveiling lounges in Bonifacio High Street, Fairview Terraces, MarQuee Mall, Harbor Point, Ayala Malls Solenad, Centrio Mall, Ayala Center Cebu, and Abreeza Mall.

At the YouTube Lounge, decked in its signature red and white, YouTube fans and Ayala Malls’ mall-goers can enjoy a great YouTube experience on their devices when they connect to Ayala Malls GoWiFi, powered by Globe. Thanks to the Accelerato­r, a technology that enables the faster loading of top YouTube videos, you can enjoy a more seamless mobile watching experience — less buffering, less hiccups, just continuous fun. You could also save and watch videos even when without the connection with YouTube Offline. But more than a place to chill and hangout, YouTube Lounge at Ayala Malls brings the audience and YouTube stars and content creators closer together through the special meet-and-greets. Break the ice and bond with your favorite YouTube creators like Bogart the Explorer, Erwan Heussaff, and Mikey Bustos, to name a few.

“Through this initiative, Ayala Malls further shows its commitment to bringing new exciting concepts and interactiv­e experience­s to the mall-going public. We want to encourage more people — especially the younger market — to venture out of their homes and discover something new at Ayala Malls. We offer the best mall experience, because we go beyond the normal mall offerings,” shares Rowena Tomeldan, president of Ayala Land Malls Inc.

On Oct. 29, Team Kramer will be spending a day of fun with their fans at TriNoma. The gentlemen of YouTube Erwan Heussaff, Mikey Bustos, and Chris Cantada visit Greenbelt on Nov. 12. At Market! Market! on Nov. 26, Lloyd Cadena, Anne Clutz and BoogieBoy3­6 connect with their audiences. Finally, the country’s funniest guide, Bogart the Explorer, shares some laughs with Ralph Jay and Joyce Sola at Alabang Town Center on Dec. 10.

“As a pioneer and innovator in retail, Ayala Malls is very proud of this collaborat­ion. This is an especially exciting moment as Ayala Malls is home to not only the first YouTube Lounge in the country, but the entire world,” ends Tomeldan.

For informatio­n about YouTube Lounge at Ayala Malls, follow Ayala Malls on Facebook at facebook.com/AyalaMalls­360; Twitter at @AyalaMalls; and on Instagram at iloveayala­malls. Connect with us and use the hashtag #AyalaMalls­YTLounge on social media.

 ??  ?? Ayala Land Malls Inc. president Rowena Tomeldan (center), Google Philippine­s country marketing manager Gabby Roxas with (top row, from left) YouTube creator Say Tioco; Ayala Malls marketing division manager Atch Vetus; Ayala Malls head of marketing...
Ayala Land Malls Inc. president Rowena Tomeldan (center), Google Philippine­s country marketing manager Gabby Roxas with (top row, from left) YouTube creator Say Tioco; Ayala Malls marketing division manager Atch Vetus; Ayala Malls head of marketing...

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