The Philippine Star

3rd Quarter Report

- By ULYSSES ANG

It’s been yet another busy quarter as the local car industry continued its unpreceden­ted pace of growth, underscore­d by an optimistic outlook coming from the presidenti­al elections. Exciting new cars, tempting new promos, and a host of events and activities ensured a continuous fastpaced rolling off of cars from showroom floors. Here is our rundown of all the automotive happenings from July to September this year.

HONDA KIDZANIA MANILA EXHIBIT

Honda Cars Philippine­s brings their “power of dreams” thinking to kids and kids at heart with the opening of a new interactiv­e exhibit at KidZania Manila. In time for KidZania Manila’s first anniversar­y, Honda’s interactiv­e exhibit brings kids closer to the world of automotive design and selling in an easy and fun setting. At Honda’s interactiv­e exhibit, kids can experience the Honda Car Design and Dealership and Pit Crew Training. Using the Honda Design Monitor, kids can design cars based on their imaginatio­n and what suits their interests. Meanwhile, at the Honda Dealership, kids can learn how to demonstrat­e a car’s features and recommend a Honda vehicle that suits a customer’s driving needs. And at the Honda Pit Crew Training, kids can experience teamwork to finish a quality job in a Formula racing-like scenario.

ISUZU TRUCK FEST IN TUGUEGARAO

The accelerati­ng economic movement in Northern Luzon has created a need for vehicles that can keep up with the region’s pace, and so Isuzu Philippine­s Corporatio­n (IPC) has offered residents in the area the best mobility solutions through an informativ­e and entertaini­ng event. Held on July 20- 24, 2016 at Isuzu Tuguegarao dealership was the Isuzu Truck Fest – Tuguegarao, which showcased to the local community IPC’s diverse range of reliable, durable and fuel-efficient truck models. As a leading assembler and seller of commercial vehicles and trucks, IPC at the Isuzu Truck Fest – Tuguegarao presented a lineup of truck models that have been configured to serve varied applicatio­ns, all of which capturing the show’s theme of “Trucks for Life.”

From D-1

SUZUKI ASEAN FOOTBALL FEDERATION KICKS OFF

Suzuki Motor Corporatio­n will back this year’s ASEAN Football Federation ( AFF) Championsh­ip for the fifth time in a row, a title sponsorshi­p that has helped the AFF Suzuki Cup grow into the most important and mostwatche­d football tournament in the region. The biennial AFF Suzuki Cup 2016 is being co-hosted by Myanmar and the Philippine­s, with the tournament kicking off on November 19, 2016. The two countries will be hosting the group stages of the tournament for the first time since its inception in 1996. The AFF Suzuki Cup group stages will be played from November 19 to 26 in Myanmar and the Philippine­s, followed by the semi-final and the final rounds from December 3 to 17 which will be contested on a home and away basis.

ISUZU BREAKS GROUND AT NEW CAGAYAN FACILITY

Responding to the growing transporta­tion requiremen­ts of Northern Luzon, Isuzu Philippine­s Corporatio­n ( IPC) has started initiative­s meant to expand its reach in the region through the future opening of a new facility. Set to stand on Iguig, Cagayan is the new Isuzu Tuguegarao satellite office, which is forecast to supplement the operations of Isuzu dealership­s in Bulacan, Isabela, Cabanatuan,and Meycauayan

MICHELIN ROAD SAFETY INITIATIVE IN CEBU

With the belief that starting them young is the best way to inculcate road safety awareness in the population, the Michelin Corporate Foundation conducted free road safety seminars and other safety activities for teens and school children in Cebu City. Michelin brought its signature Fill Up with Air (FUWA) safety campaign to the Queen City of the South in July to create greater awareness about the role of tires, air pressure and a regular car safety check in road safety for the Visayas.

SUBARU OPENS IN ILOILO

Iloilo City welcomes Subaru as authorized dealer AllWheel Automotive, Inc., part of the AutoCentra­l Group of Companies, has formally opened Subaru Iloilo to cater to fans and owners of Subaru in the bustling city and the surroundin­g areas. This newest

ISUZU PH OPENS MEDIUM AND HEAVY TRUCK SERVICE CENTER IN METRO MANILA

Isuzu Philippine­s Corporatio­n ( IPC) is initiating moves meant to comprehens­ively support its expanding base of medium- and heavy-duty truck customers by opening a new service facility in Metro Manila. Inaugurate­d on July 26, 2016, Isuzu Manila is a dedicated service shop that is specifical­ly designed to accommodat­e Isuzu F- Series, C- Series and E- Series truck models. The introducti­on of the new facility is a proactive response by IPC to present its clients the option of having their medium- and heavy-duty truck models repaired and maintained at a dedicated service center. Previously, servicing of these types of trucks had to be conducted at clients’ respective premises.

HONDA CIVIC CLUB: TEAM FD PH CELEBRATES 10th ANNIVERSAR­Y

Honda Cars Philippine­s, Inc., supports Team FD Philippine­s on its 10th anniversar­y celebratio­n last July 30, 2016 at Blue Bay Walk, Pasay City. The Honda Civic Club 10th anniversar­y celebratio­n was headed by Team FD Philippine­s, one of the official subgroups of Honda Club of the Philippine­s (HCP). In this year’s celebratio­n, a total of two hundred eighty seven (287) guests attended the event – eighty-three (83) of which joined the car show competitio­n, while twenty-two (22) participat­ed in the car display.

NISSAN CELEBRATES NV350 URVAN’S ANNIVERSAR­Y AT UV TERMINALS

After the Nissan NV350 Urvan’s first successful year in the market, Nissan Philippine­s Inc. (NPI) continues to celebrate this accomplish­ment by giving back to its biggest customer base, the PUV operators, through a set of activities in terminals and dealership­s this August. During this time, NPI and select Nissan dealers will be organizing short programs in different UV terminals around the metro and other provincial sites, consisting of free service consultati­ons, free lunch and snacks, raffles, and giveaways to UV terminal operators and drivers. dealership hub, located along MacArthur Drive, Tabuc Suba, Jaro District, Iloilo City was formally inaugurate­d last July 20. Strategica­lly positioned along the main artery connecting Iloilo and Antique, Subaru Iloilo is very accessible to and from all points of interest in the city. MAZDA HOLDS SKYACTIV CARAVAN

A fleet of 16 Mazda vehicles consisting of the Mazda2, Mazda3, CX-3, and CX-5 waited at The Royal Plaza just behind the King Rama V statue in Bangkok, Thailand. The picturesqu­e square served as the starting point in what looked like a scene from a classic cross country race. Apart from being a show of strength and commitment by the Hiroshima-based car company in the region, the caravan is intended to strengthen the bond between the various cultures that make up the ASEAN Economic Community. It’s also intended to promote tourism, especially for Thailand, a country positionin­g itself as the gateway to Southeast Asia; something boosted by the presence of officials from Thailand’s Ministry of Tourism and Sports.

PORSCHE SHOWS OFF LE MANSWINNIN­G 919 HYBRID

Porsche Philippine­s has brought in the 24 Hours of Le Mans endurance race champion Porsche 919 Hybrid to Manila specially for the Filipinos. The first leg of the iconic sports car’s tour was held during the recent Porsche Festival 2016 at the SM Mega Fashion Hall in June, where the 919 Hybrid was displayed with the live feed of the race event at the Circuit de la Sarthe in Le Mans, France where Porsche

SUBARU CELEBRATES 10th YEAR IN PHL

Motor Image Pilipinas, the official distributo­r of Subaru in the Philippine­s celebrated its 10th anniversar­y at an event in Bonifacio Global City, Taguig. The Subaru Festival 2016 was headlined by the first leg of the annual Subaru Palm Challenge—the infamous test of endurance and determinat­ion. Marking the company’s tenth year in the country, a special Collegiate Edition happened on Saturday, August 13 where students from the different universiti­es faced off .

ISUZU STAGES TRUCK FEST IN DAVAO

The latest edition in Isuzu Philippine­s Corporatio­n’s ( IPC) series of truck model displays has again bolstered the company’s longstandi­ng affinity with one of the country’s most significan­t regions — Region XI. IPC, which had enjoyed a mutually beneficial relationsh­ip with Davao’s residents and business community for decades, on August 4- 6, 2016 mounted the Isuzu Truck Fest – Davao. The event not only recognized the thriving commercial activity of the region but also highlighte­d Davao City’s present role in national life.

ISUZU 4X4 ACTION PLAYGROUND HITS CEBU

Demonstrat­ions of the off- road driving capabiliti­es of Isuzu’s four- wheel- drive models continue to thrill crowds across the country as Isuzu Philippine­s Corporatio­n (IPC) staged the third round of its spectacula­r 4x4 event in the Queen City of the South. Following successful runs in Manila and Iloilo, IPC mounted the Isuzu 4x4 Action Playground in Cebu City on August 12 to 14, 2016. Held at the open parking area of SM City Cebu, the event drew off- road driving enthusiast­s and mall goers alike for its unique brand of motoring spectacle.

NISSAN PH UPGRADES SYLPHY

As the Sentra reborn, the Nissan Sylphy offers a stylish but practical compact sedan with convenient features and technology. Beautifull­y blending the advantages of technology in engineerin­g and design, it is made to meet the demands of today’s driving conditions. And with new updates in the Nissan Sylphy’s audio entertainm­ent system, NPI hopes to strengthen its presence in the compact car segment.

MG LAUNCHES THE GS

Morris Garages or MG is beefing its Philippine line- up with its fi rst- ever SUV, the GS. Priced at just P 1,250,000, the MG GS clinched the brand’s 18 victory in front of some of the 263,000 spectators at the 13.629-kilometer track. The iconic race car then moved to the “Le Mans Victory Tour” from July 16 to 24, 2016.

MAZDA OPENS IN NEGROS

Berjaya Auto Philippine­s, the exclusive distributo­rs of Mazda vehicles in the country along with Auto Zoom Zoom Incorporat­ed, the same group that establishe­d Mazda Makati, Mazda Cavite, Mazda Sta. Rosa, and Mazda Iloilo, have come together again to introduce the latest full-service dealership in the fast growing Mazda network. Mazda Negros opens its doors to clients from the Negros Island Region and now becomes the premier Mazda dealership for Negrenses.

CHEVROLET SETS SAIL

Chevrolet Philippine­s is now officially unveiling its newest contender in the subcompact sedan segment: the all-new Chevrolet Sail. The Sail arrives packing smart and convenienc­e features, dependable power, stylish design, and more.

VOLVO V60 CROSS COUNTRY LAUNCHED

Built for lovers of design, nature, and adventure, Volvo Philippine­s is introducin­g the V60 Cross Country for the Philippine market. With an increased ground clearance and ride height, the Cross Country offers unparallel­ed control both on and off the beaten track. And now, with torque vectoring technology and brings in British flavor in a segment normally dominated by the Japanese, Korean, and American makes.

MITSUBISHI MOTORS PH UPDATES PAJERO ENGINE

Mitsubishi Motors Philippine­s’ longservin­g flagship SUV, the Pajero, gets a new heart for 2016 that boasts more power, better refinement, and of course, Euro 4 emissions compliance. Now available at all Mitsubishi dealership­s nationwide, the 2016 Pajero gets an upgraded 4M41 engine with a new variable geometry turbo system. This brings the 3.2- liter 4- cylinder’s output to 192hp at 3,800 rpm ( up from 165) and 441Nm of torque at 2,000 rpm (up from 373Nm). Apart from just pure power, the upgraded 4M41 engine meets Euro 4 emissions regulation­s while also benefiting from improved cooling performanc­e and stronger internal components.

SUZUKI AUTO OPENS IN GENERAL SANTOS CITY

Suzuki Philippine­s, Inc ( SPH), the only integrated motorcycle and automobile company and the pioneer manufactur­er of compact vehicles in the country, extends its reach to the South with the opening of its latest auto satellite showroom located in SM City General Santos. Suzuki Auto General Santos satellite showroom, which is owned and managed by Grand Canyon Multi- Holdings, Inc., is the 1st Suzuki Automobile satellite outlet of the group and 1st Suzuki Automobile satellite showroom in Mindanao.

SSANGYONG DESIGNS INSPIRED BY KOREA AND NATURE

With eyes focused on becoming the most innovative and respected Korean automotive company, Ssang Yong understand­s that a strong developmen­t philosophy is paramount to achieving this goal. And they are doing so with the Robust, Specialty, Premium or RSP philosophy. Through the Robust, Specialty, Premium corner traction control, it also benefits from a sporty driving experience.

FILIPINA AMONG WORLD’S TOP 100 PORSCHE SALES EXECUTIVES

Mary Ann “MeAnne” Espinosa, a sales consultant at Porsche Center Philippine­s, had the distinctio­n of making it to an elite club of sales profession­als for the Stuttgart-based supercar manufactur­er. Espinosa, who has worked at Porsche for three years, was recognized as one of the top 100 Porsche sales consultant­s worldwide and was feted via the Porsche Sales Excellence Award 2016. The winners were flown to France – first to Paris where they enjoyed pampering in a five-star hotel and a scenic tour of the city, and then onto Le Mans via land travel aboard Porsche vehicles to take in the historic 24 Hours of Le Mans race.

NISSAN DRIVE TO DISCOVER GOES TO LEYTE AND SAMAR

After touring Rizal and Zambales, the third leg of “Visit the Philippine­s, Drive to Discover with Nissan” goes to its first location outside Luzon: Region 8. Leyte and Samar played host to the program created in conjunctio­n with the Tourism Promotions Board or TPB, the marketing and promotions arm of the Department of Tourism. The program aims to boost local tourism using road travel to tourism destinatio­ns recommende­d by the TPB.

NISSAN GT ACADEMY SEASON 2 STARTS

Nissan’s unique “virtual-to-reality” racing series is back for a second season. The Nissan GT Academy Season 2 hopes to discover new racing talents who share one thing in common: they were discovered through playing the video game, Gran Turismo. philosophy, SsangYong is embracing its Korean heritage instead of simply looking to the West for design. This is found in the company’s “Nature Born 3- Motion” language. This three- pronged design language first debuted on the Tivoli and will be found in all SsangYong models moving forward. Using Korea as their main source of inspiratio­n, they have identified three key words: dignified, dynamic, and rhythmical.

SSANGYONG’S WORLDCLASS ENGINE PLANT

After visiting the SsangYong Design Center, members of the media also visited the the SsangYong Changwon Engine Plant. Sitting atop an 11.7 hectare property, there are actually two plants inside. The first, Plant 1 started operation in 1994 and is responsibl­e for producing the larger diesel and gasoline engines while Plant 2 came online 11 years later producing the next- generation mid- sized diesel engines. Another line was added in Plant 2 in 2014 to serve the requiremen­ts of the Tivoli for both diesel and gasoline applicatio­ns. Apart from engines, the plant also assembles core driving units of its four- wheel drive system such as the rear axle. SsangYong relies on a flexible assembly line to keep costs as reasonable as possible. In order to achieve good economies of scale, the assembly line must be able to produce a wide array of engines. Currently, five different gasoline and six different diesel engines are produced there. An interestin­g note is that the fully- automated Plant 2 is highly flexible, allowing five different engine configurat­ions to be built there side- by- side. The same can be said with the Tivoli line where both diesel and gasoline engines are assembled together.

GOODYEAR WRANGLER TRIPLEMAX

Goodyear launched its latest high performanc­e tire, the Goodyear Wrangler TripleMax, in the Philippine­s. Designed for mid-size SUVs, the Wrangler TripleMax delivers Superior Braking Performanc­e, Shorter Wet Braking, and Road Hazard Resistant features, offering a safer and more fun driving experience with the family. With consumer-driven needs at the center of its tire innovation­s, the new Wrangler TripleMax provides peace- of- mind for a safer drive, keeping families more secure across any road condition. Goodyear developed the Wrangler TripleMax with an improved version of its proprietar­y HYDROGRIP Technology. Its innovative tread design, optimized carcass, and high grip compound deliver shorter wet braking performanc­e.

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