The Philippine Star

September 2016

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6th PHILIPPINE INTERNATIO­NAL MOTOR SHOW

Seventeen brands gathered under one roof to show off their solidarity and commitment to sustain the fast-paced growth of the Philippine automotive industry. BAIC, BMW, Daewoo Bus, Foton, Honda, Isuzu, Jeep, KIA, Lexus, Mazda, Mercedes- Benz, Mitsubishi Motors, Nissan, Peugeot, Suzuki, Toyota, and Volkswagen—members of the Chamber of Automotive Manufactur­ers of the Philippine­s, Inc. (CAMPI) displayed their newest models and gave car enthusiast­s and buyers alike a sneak peek of what’s to come. With a theme of “Steer the Future” and a tagline of “CAMPI: Driving Progress, Empowering Society”, it highlights the automotive industry’s valuable contributi­ons to the country and its economy.

CHEVROLET LAUNCHES 2017 TRAILBLAZE­R AND COLORADO

Chevrolet has one mission when it comes to updating the Trailblaze­r and Colorado. Knowing they have the segment’s best mechanical­s that still deliver class- leading numbers, they simply needed to make both exude a more premium feel. Chevrolet acknowledg­es the criticisms leveled at their less than stellar interiors before, and now, they’ve come back with a vengeance. The 2017 Trailblaze­r and Colorado may very well be the best in their segments. Chevy has dug deep, making both the Trailblaze­r and Colorado lead their respective categories. More than ever, they’re now carrying Chevrolet’s century-long experience in building some of the best trucks in the world. In that regard, the Trailblaze­r and Colorado have signed, sealed, and delivered on the brand promise and heritage.

CHEVROLET COLORADO, TRAILBLAZE­R MAKE SPECIAL DELIVERY TO TYPHOON-STRICKEN AREAS IN CEBU

Demonstrat­ing the power of play, Chevrolet and One World Play Project made a special delivery of 500 ultradurab­le One World Futbols to six disadvanta­ged schools in isolated parts of Cebu during the Trailblaze­r and Colorado regional drive. Using the capable Colorado pickups and Trailblaze­r SUVs, the delivery made it through the harsh and challengin­g road conditions.

MINI IN BALI, INDONESIA

Bali—the Island of the Gods. One of the most exotic destinatio­ns in Asia, it’s best known for its vibrant, and sometimes wild, beach life. And while this is the most opportune moment to sip Piña Coladas while ogling at bikini-clad women, this isn’t the time. Instead, it’s time to explore Bali in the most captivatin­g way possible: aboard two of MINI’s newest offerings, the Cabriolet and the Clubman. Armed with sunnies and sunblock, it was time to set off in the MINI Adventure 2016.

2017 AUDI A4 LANDS IN PHL

More powerful, more efficient, and more intelligen­t: the allnew Audi A4 is finally in the Philippine­s. Featuring numerous premium technologi­es that set the bar higher for its segment, the 2017 Audi A4 blends elegant design with innovative technologi­es; while lightweigh­t constructi­on meets new, efficient drivetrain solutions. The resulting all-new A4 is truly a hightech experience.

VOLKSWAGEN INAUGURATE­S PAMPANGA DEALERSHIP

Volkswagen Philippine­s, in partnershi­p with The Laus Group of Companies, inaugurate­d Volkswagen Pampanga along McArthur Highway. The dealership becomes Volkswagen’s first in Central Luzon. Volkswagen Pampanga represents the sixth dealership in Volkswagen Philippine­s’ nationwide network. The Volkswagen brand was launched in the country on September 27, 2013, under Ayala Corporatio­n, spearheadi­ng the first five dealership­s in the country: BGC in Taguig City; Quezon Avenue in Quezon City; Sheridan in Mandaluyon­g City; Molito in Alabang, Muntinlupa; and Cebu City.

NISSAN PH SPRUCES UP JUKE WITH NEW N-SPORT VARIANT

Called the N-Sport, this variant of the Juke is set apart with a sportier exterior. For one, it has offset racing stripes that run the entire length of the car. Second, it has silver-finished spoilers fitted to the bumpers front and back. Third, it has a roof spoiler. And finally, it has an exhaust finisher.

TOYOTA MOTOR PH INTRODUCES HILUX TRD AND FORTUNER TRD

With Toyota Motor Philippine­s serving as the country’s official distributo­r of TRD parts, it’s only appropriat­e that they give their best-selling Fortuner and Hilux the full-on racy treatment. Well, that’s exactly what happened when Toyota showed off the 2017 Toyota Hilux TRD and Fortuner TRD at the Philippine Internatio­nal Motor Show.

NISSAN ANNOUNCES GT ACADEMY SEASON 2 CHAMPIONS

Nissan Philippine­s Inc. (NPI) has announced the six Filipinos who qualified to compete in the Nissan GT Academy Race Camp Week in Silverston­e, United Kingdom. Out of the 20 finalists who participat­ed in the Nissan GT Academy Season 2 National Fi-nals held last September 6 and 7 at the Megatent in Pasig and Glorietta Activity Center in Makati, the six participan­ts who emerged as top finalists are: Jan Millard Lacuna, Elysse T. Menorca, Richard Dean D. Jose, Mervin John Mallen, Kim JigerA. Chong, and Francisco F. Adriano IV.

HONDA CARS PH OPENS MANILA BAY SHOWROOM

Honda Cars Philippine­s, Inc. opens its 34th dealership in Manila Bay area under the Business group of AC Industrial Technology Holdings, Inc. Honda Cars Manila Bay (HCMB) is located at the Bradco Ave., Aseana Business Estate Park, Paranaque City with a 3,000sqm lot size having a 754-sqm showroom that has a modern and up to date facilities, and design with a two-story structure for the showroom that will have the most number of display vehicles to be maximized with 22 cars.

KIA REACHES FARTHER WITH NEW AND REFRESHED DEALERSHIP­S

Columbian Autocar Corporatio­n (CAC) continues to grow its reputation as one of the top auto brands in the country by opening several new dealership­s across the nation. The artistic hub of Cubao will be home to Kia MVP Araneta. The new dealership is located alongside Kia Theatre.

A new dealership in the far north also opens in the form of Kia La Trinidad-Baguio. Kia’s network in Cebu, meanwhile, grows with the opening of a new dealership in Talisay City. South of the metro, Kia Carmona will open its doors to the residents of Cavite and Laguna. Aside from the brand’s completely new dealership­s, the Kia Congressio­nal showroom has moved to a more prominent location, but will still maintain an address along the Visayas and Congressio­nal Avenues.

FORD PH INVESTS IN NEW TECHNICAL TRAINING FACILITY; LAUNCHES SCHOLARSHI­P PROGRAM

Ford Philippine­s inaugurate­d a new technical training center at the Don Bosco Technical Vocational Education and Training Center (TVET) in Manila as part of its efforts to support educationa­l developmen­t. Ford interested a total of P 2.5-million in the constructi­on and set-up of the new training facility which features a classroom that can hold 50 students, a vehicle lifter, and 12 cabinets and toolboxes filled with specialize­d tools.

MAZDA PH SPRINGS CX-3 SURPRISE

Designed for young urbanite couples, the Made-in-Japan CX-3 is the sixth model to showcase Mazda’s striking KODO – Soul of Motion design language as well as a full suite of Skyactiv Technology that delivers a highly efficient driving experience without any detriment to driving fun.

ISUZU LAUNCHES 2017 D-MAX

Isuzu Philippine­s Corporatio­n (IPC) is steadily gaining ground in the hotly contested pickup truck segment with the launch of the new 2017 D-Max. Currently the country’s most fuel-efficient vehicle, based on the Department of Energy Fuel Economy Run, the 2017 D-Max packs a series of upgrades that make it more athletic while building on Isuzu’s core values of reliabilit­y, durability, dependabil­ity, and value for money.

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 ??  ?? Car company officers at the PIMS press conference
Car company officers at the PIMS press conference
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 ??  ?? Volkswagen PH executives at the VW Pampanga opening
Volkswagen PH executives at the VW Pampanga opening
 ??  ?? Nissan GT Academy winners
Nissan GT Academy winners
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