HOOQ gets a ‘crown’
HOOQ, Asia’s first and largest video- on- demand service provider, adds a crown to its roster of celebrities after Xian Lim and Jessy Mendiola — Miss World 2013 Megan
Young. Megan was recently introduced as a brand ambassador at the launch of HOOQ’s new app and campaign.
Megan admit ted she’s one of those who love to bin ge-watch TV series especially after she got introduced to HOOQ. “I’m cu r rently watching Scandal and Devious Ma ids. I love to watch shows that have strong female leads. I also like to watch old TV shows like the first Encantadia and StarStruck on HOOQ because I love Jennylyn Mercado. They say that actors are paid to wait. So, I watch during my downtime ( in shoots and tapings),” she said.
With over 35,000 hours of Hollywood, regional and local content boosted by HOOQ’s partnership with Sony Pictures Television, Warner Brothers and all the major production outfit sin the Philippines, the video service provider offers endless hours of entertainment on the Internet device. It also has the most Filipino movie content spanning f ive decades in its library. Its country manager
Jane Cruz- Walker said, “Today, with the mobile lifestyle of Filipinos, when almost all would like to watch movies in their own time and on their smart phone—not only during rush hour traffic, but also when they are waiting in the salon, or for their doctor’s appointment , or even at the airport, they can make the wait more enjoyable with HOOQ.”
For a better glimpse of its vast library of TV series, the video-ondemand service provider introduces its ad-f ree “freemium” model, which is also another first in the thriving industry.
“With more than 250 TV shows—and more coming, we know that it can be quite difficult to choose a TV series— and a 30- day trial just wouldn’ t be enough ,” noted CEO Peter Bithos.
The company is letting its subscribers watch all pilot episodes of local and international TV series th rough the “freemium” service anytime, ad-free.
“If they like the pilot episode, they might be inclined to subscribe. We also realized that not everyone cans hello uta monthly fee, so now we also offer a ‘sachet product’ where they have access to all our content for just P59, for seven days. We’re the first to offer this kind of service in Asia, and probably the world,” Bithos added. He also introduced the new interface of HOOQ’s already award-winning app.
HOOQ, a start-up venture among Singtel, Sony Pictures Television and Warner Brothers, is an award-winning service provider that empowers customers with unlimited online streaming access and an offline viewing option to top Hollywood and Filipino movies and television content, on any device including computers, smar tphones, tablets, smart TV sets via Google Ch romeca st , Android set- top- boxes and now, also on Airplay.