The Philippine Star

OUTSTANDIN­G ACHIEVEMEN­T IN ADVOCACY MARKETING

ANGELO KING FOUNDATION, INC. (AKFI)

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The Angelo King Foundation Incorporat­ed (AKFI) is committed to poverty alleviatio­n by empowering people to help themselves through creation of opportunit­ies for self-reliance, developmen­t, and excellence in local socio-economics, education & culture, health and spiritual sectors.

Establishe­d in September 1978, Angelo King Foundation Inc. was intended to institutio­nalize the various funding assistance­s of its founder, Angelo King, a self-made businessma­n turned philanthro­pist.

Angelo King champions the old Chinese proverb: “Give man a fish & you feed him for a day. Teach him to fish and you feed him for a lifetime.”

From his own core values, the essence of AKFI’s brand came to be. Mr. King once said, “When I started the foundation, I dreamt of making it unique from all others. I wanted charity works to avoid the traditiona­l way of alms-giving and applying merely palliative measures.”

Together with its partners ( project proponents and implemente­rs), AKFI set up an efficient and sustainabl­e means of developing self- reliant and productive communitie­s and institutio­ns where people in need have equal access to available resources.

Being multi-sectoral and truly committed to expansive social transforma­tion and people empowermen­t, AKFI overcame the limits of geography. Projects are found from Batanes to Tawi-Tawi in the Philippine­s and are even extended to China and Rome.

The nature of the projects — buildings, equipment, scholarshi­ps, endowment funds, even school and medical kits distribute­d during its earlier years — are all designed to eventually have compoundin­g benefits and multiplyin­g beneficiar­ies. AKFI jumpstarts projects that are sustainabl­e over generation­s so that more people will benefit from the value of AKFI’s advocacies and realize their long-term impact, not just for themselves but for their families, too.

AKFI believes that when initial goals of projects are achieved, the many others who witnessed the success would follow suit, be inspired and support the projects. AKFI helps to initiate, empower and ensure that people get involved and stay committed to the undertakin­g.

The diversity of the projects is proof that AKFI’s role is not just a benefactor but an innovator of public-spirited efforts. As the nature of AKFI charity, wherein projects are sustained, permanent and with compoundin­g benefits and reach, it is unlikely that the true number of people helped in all projects can be tracked. It is sufficient to know that AKFI’s projects through its partners are continuous­ly being used at present by thousands if not millions of people through the years.

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