OUTSTANDING ACHIEVEMENT IN ADVOCACY MARKETING
ANGELO KING FOUNDATION, INC. (AKFI)
The Angelo King Foundation Incorporated (AKFI) is committed to poverty alleviation by empowering people to help themselves through creation of opportunities for self-reliance, development, and excellence in local socio-economics, education & culture, health and spiritual sectors.
Established in September 1978, Angelo King Foundation Inc. was intended to institutionalize the various funding assistances of its founder, Angelo King, a self-made businessman turned philanthropist.
Angelo King champions the old Chinese proverb: “Give man a fish & you feed him for a day. Teach him to fish and you feed him for a lifetime.”
From his own core values, the essence of AKFI’s brand came to be. Mr. King once said, “When I started the foundation, I dreamt of making it unique from all others. I wanted charity works to avoid the traditional way of alms-giving and applying merely palliative measures.”
Together with its partners ( project proponents and implementers), AKFI set up an efficient and sustainable means of developing self- reliant and productive communities and institutions where people in need have equal access to available resources.
Being multi-sectoral and truly committed to expansive social transformation and people empowerment, AKFI overcame the limits of geography. Projects are found from Batanes to Tawi-Tawi in the Philippines and are even extended to China and Rome.
The nature of the projects — buildings, equipment, scholarships, endowment funds, even school and medical kits distributed during its earlier years — are all designed to eventually have compounding benefits and multiplying beneficiaries. AKFI jumpstarts projects that are sustainable over generations so that more people will benefit from the value of AKFI’s advocacies and realize their long-term impact, not just for themselves but for their families, too.
AKFI believes that when initial goals of projects are achieved, the many others who witnessed the success would follow suit, be inspired and support the projects. AKFI helps to initiate, empower and ensure that people get involved and stay committed to the undertaking.
The diversity of the projects is proof that AKFI’s role is not just a benefactor but an innovator of public-spirited efforts. As the nature of AKFI charity, wherein projects are sustained, permanent and with compounding benefits and reach, it is unlikely that the true number of people helped in all projects can be tracked. It is sufficient to know that AKFI’s projects through its partners are continuously being used at present by thousands if not millions of people through the years.