OUTSTANDING ACHIEVEMENT IN MARKETING COMMUNICATIONS

MR. LUCIEN DY TIOCO EXECUTIVE VICE PRESIDENT PHILSTAR MEDIA GROUP

Lucien is a True Marketing Man. Lucien Dy Tioco (LDT) is a complete marketing man who learns from the past, anticipates and gets inspired by the future and its possibilities and applies all learning to current realities.

He is a trailblazer in brand management and marketing strategy who has produced the healthiest and unprecedented bottom-line that has not been seen in the media industry.

LDT started his career with a short stint at OctoArts International, after which moved and stayed with The Philippine Star, where he is soon to celebrate his 30 years of loyalty. He is a graduate of AB Journalism from the University of Santo Tomas and has a Masters Degree from the University of Western Australia. He is now the Executive Vice President of PhilStar Media Group, the biggest multi-media conglomerate in the country.

His courage in overhauling the business and marketing model of The Philippine Star by transforming the print-based media organization into a multi-media content producer and marketer revved up the industry considered by naysayers as a dying platform. His digital marketing strategies paid off. And it paid off big time with The Philippine Star edging out its fiercest competitors in terms of revenues and incomes.

LDT is also loved by a many because he is an excellent people manager who is able to recognize and tap the expertise of teams to achieve unparalleled success in the field of marketing.

He is a marketing whiz that sits on the table of the big boys. His opinions and strategies are sought after by senior executives, board members and owners in deciding on new initiatives that aim to further expand business.

He also wears his heart on his sleeves by developing and implementing company initiatives that help communities around the country.

Truly, LDT is a rare and remarkable marketer envied by many. Unsurpassed and unrivalled for his many initiatives. He is a devout God-fearing family man.

And in spite all his successes, humility remains to be his most-cherished value, indeed the mark of a true leader.