ARMANI/CASA CAPTURES THE SOUTH EAST ASIAN LUXURY MARKET WITH CENTURY SPIRE PROJECT IN MANILA
The affluent in Southeast East Asia has had a steady stock of luxury residences to buy into for years. But until recently, it has not encountered one from one of the most esteemed names in luxury furnishings and interior design, Armani/Casa.
The arrival of Century Spire in 2014, as the first luxury mixeduse tower in the region to be designed by the world- leading Italian brand of Giorgio Armani, has truly been a desired addition to the luxury property market. The project continues to draw interest from affluent Filipinos and foreign nationals, with the highest concentration in Asia.
“Excitement always surrounds exceptional developments and especially so if its value is magnified by a design brand that is revered the world over. Through its remarkable interior design for Century Spire, Armani/ Casa perfectly captures the Asian market with finer tastes in luxury,” said Century Properties Group Managing Director Robbie Antonio.
The design studio’s projects in Asia include the Maçka Residences in Istanbul and the World Towers in Mumbai. Manila, Philippines is joining this prestigious collection of Armani/Casa Interior Design Studio creations through the Century Spire project, underscoring the country’s maturity in view of global luxury.
“Developers like Century Properties Group have projected the real estate sector in its full maturity, changing Manila’s urban landscape and helping to make the country a top destination worldwide,” said Armani.
For Century Spire’s residential component, Armani/ Casa is responsible for the design of common spaces and amenities, which include the grand lobby, library, swimming pool with juice bar and relaxation area, as well as the spa, gym, and fitness areas. In addition, on request, residential apartments can be delivered with full Armani/Casa interior design, finish and furniture as a special commission.
Complementing the elegance of Armani/Casa’s interior design for Century Spire is the equally arresting tower architecture conceived by the renowned architecture firm Studio Daniel Libeskind. Armani said, “I’m interested in the dialogue between two companies that have different ‘languages’: that of a rigorous Armani style and the unpredictable style of architecture called “deconstructive”, with shapes that seem to break the rules. I also find it very interesting that this dialogue takes place in an emerging and promising context like the Philippines.”