Canon reveals EOS 5D Mark IV
Photography juggernaut Canon reveals its latest technological marvel—the much-awaited 30.4 megapixel Canon EOS 5D Mark IV—during an elaborate press launch and photography workshop at the Samsung Hall of SM Aura Premiere.
The latest addition to one of the most popular camera lines in today’s digital age, the Mark IV is designed to appeal to both photography enthusiasts and film professionals alike with stellar performance and speed that delivers captivating narratives in both still and video formats.
The Mark IV extends the legacy of the 5D series with improvements on key features found in the popular EOS 5D Mark III, and best- in- class technology and features found in professional EOS models like the EOS 1D X Mark II. It perfects the art of storytelling through still images and moving pictures taken by the powerful 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed that delivers exceptional performance in both stills and 4K video shooting.
New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame grabs will empower photographers with greater control when creating and capturing their shots. The limitless possibilities of this new tech wonder make it the gear of choice for wedding, fashion, landscape and portrait photography.
“Canon evolves together with the needs of its users. With every product that we launch, just like this very powerful EOS 5D Mark IV, we keep in mind how it will fuel every individual’s passion and success through the power of vivid images and motion,” says Canon Marketing (Philippines), Inc. Consumer Group director Vinchy Sanchez.
During the exciting night, Ori Media and Studio Elevn founder Michael Ori and Digital Imaging technician Joey Jonaitis gave attendees a first look at Ori Media’s latest fashion narrative “Solemn Oath” shot entirely with EOS 5D Mark IV. The video was not only a representation of the camera’s capabilities, but also an insight into their creative ingenuity. They also showcased through a live demo the technical features of the camera that can be used in different scenarios for wedding, fashion, landscape and portrait photography, and some techniques in pulling highresolution stills from motion so all these can benefit anyone who is in the photo and video production business.
During the launch, Canon also announced the availability of the new EF1635mm f/ 2.8L III USM, a highly anticipated lens by professional photographers and photography enthusiasts alike. Imbued with advanced imaging technology and superior build quality, the EF16-35MM f/2.8L III USM is able to attain outstanding image quality and ensure durability for high levels of performance even in challenging environments. These products can be purchased through all Canon stores and dealers nationwide.
To know more about Canon in the Philippines and its latest offerings, visit www.canon.com.ph.