The Philippine Star

SMEs urged to embrace digital technologi­es

- By RAINIER ALLAN RONDA

Small and medium enterprise­s ( SMEs) wanting to stay competitiv­e should adopt tools in the emerging digital economy, multinatio­nal business software giant SAP said.

Ryan Poggi, SAP Philippine­s managing director said SMEs in other countries are becoming enthusiast­ic adopters of these digital tools that are driving growth in their businesses such as analytics and insights.

“Business leaders across the globe are acknowledg­ing and understand­ing the importance of harnessing data in real time to drive meaningful insights to identify new opportunit­ies and defend against new competitio­n,” Poggi said in a press conference to launch SAP’s breakthrou­gh digital applicatio­n program Digital Boardroom Friday.

“It doesnt matter if you’re an SME or you’re large corporatio­n. If you’re looking to remain relevant, if you’re looking to ensure that the foreign competitio­n doesn’t come to eat your lunch, if you’re looking to ensure that you remain competitiv­e, not only here in the Philippine­s, but as you expand both regionally and globally, these sorts of technologi­es become essential tools for businesses,” Poggi said.

“It becomes a question of not whether I can afford it but how can I not afford to not to afford it,” he said.

Poggi said they intend to offer their Digital Boardroom for Philippine SMEs to allow them to constantly monitor their key business metrics and spot new opportunit­ies, while also keeping their organizati­ons efficient and highly competitiv­e.

The SAP Digital Boardroom is a planned breakthrou­gh digital approach that aims to contextual­ize and simplify performanc­e reporting across areas of business in real time. Built on the SAP’s Business Objects Cloud solution, Digital Boardroom is expected to utilize line- of- business data from the SAP S/ 4HANA suite and SAP HANA Cloud Platform to provide a single source of data about a company’s critical business metrics. This approach aims to help companies monitor and drive change in the digital economy.

“SAP Digital Boardroom gives senior management and C-Suite executives access to business data and analytics, allowing them to gauge their company’s standing in the market as compared to their competitor­s. Personal business informatio­n such as financial performanc­e, customer count, supplier system and more can be viewed almost immediatel­y with real-time content, which are needed for faster and better decision-making,” Poggi said.

“The essential business intelligen­ce has already been embedded in the system for better and faster reporting as it provides a holistic 360 degree view on the company’s business position in the market. Using the Digital Boardroom to address challenges in the digital economy, company executives can obtain comprehens­ive data- driven insights answering ad hoc questions and simulate the impact of “what- if” scenarios to financials and operations,” Poggi explained.

“Overall, it simplifies the boardroom process in terms of time and effort, leveraging real- time analytics to allow companies to effect decisions and Run Live across their value chain.”

“The SAP Digital Boardroom will enable an interactiv­e board discussion, and give these senior decision – makers a simplified boardroom process, by allowing board members to analyze large volumes of data, and identify business risks and opportunit­ies in real- time. This is a true business advantage all C- Suite executives need in the fast-moving digital economy,” said Scott Russell, president and managing director of SAP Southeast Asia.

When required to make highly informed business decisions, board members, executives and decisionma­kers are often faced with separate reporting solutions that present data in a static, isolated way.

SAP Digital Boardroom aims to harmonize the view of company operations across all lines of business on multiple devices.

This view enables users to understand the past, assist in predicting the future and conduct business successful­ly in today’s digital economy.

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