Levi’s personalizes jeans, jackets
Levi’s is giving shoppers the option to customize their Levi’s jeans or trucker jackets.
Recently, original Levi’s stores located at the SM Mall of Asia, SM Megamall, Robinsons Ermita and Trinoma featured Levi’s Tailor Shops, where customers had their Levi’s jeans and trucker jackets customized for a perfect fit and a brand-new feel.
Fans of Levi’s authentic pieces had their either newly-purchased or good ol’ jeans or trucker jackets personalized by adding cool patches, distressing, minor altering for a better fit or giving them a spiffy new life through customization.
Celebrities also had their Levi’s pieces personalized. Glaiza de Castro customized her Levi’s jeans at the Levi’s Tailor Shop SM Megamall. Alex Medina had his Levi’s altered to suit his personality at Levi’s Robinsons Ermita.
At the Levi’s Tailor Shop Trinoma, celebs who amped up their Levi’s experience included Hale vocalist Champ Lui Pio, Steven Silva and Kate Alejandrino. Spongecola’s Yael Yuzon also checked out the tailor shop at Levi’s Mall of Asia.
Yheen Valero worked on the Levi’s pieces himself, as he was the celebrity tailor at Levi’s Trinoma.
Kaths Laudit, Levi’s marketing head, said opening the shops was the brand’s way of making the Levi’s experience more unique to different individuals.
At Levi’s Tailor Shops at SM stores, every P3,000 worth of purchase — inclusive of any men’s jeans, women’s jeans or trucker jacket — entitled customers to avail of free customization of a Levi’s jeans and/or trucker jacket.
Meanwhile, for Levi’s Tailor Shops at non-SM stores: Customers had one free customization for every P3,000 single receipt purchase of Levi’s items, inclusive of men’s jeans, women’s jeans and trucker jacket.
Besides offering the services of Levi’s Tailor Shops, Levi’s also had another holiday gift to its customers: A pre-holiday sale at all original Levi’s stores.
At all SM Original Levi’s stores and SM stores nationwide, customers enjoyed a 30-percent off on all regular priced women’s and men’s jeans.
Meanwhile, on the same dates, Levi’s fans also flocked to a pre-holiday sale of up to 50-percent off on selected Levi’s items at Alabang Town Center, Festival Mall, Market! Market!, UP Town Center, Gateway Mall, Greenhills, Rockwell, Marquee Mall, Solenad Nuvali, Ayala Legazpi, Vista Mall Taguig, Greenbelt 5 as well as Robinsons Galleria Cebu, Santiago, Ermita, Pangasinan, General Trias, Magnolia, Malolos, Antipolo, Ilocos and Tagum.