Sustainability is the New Green

IN LINE WITH ITS 40th ANNIVERSARY, Wilcon Depot launches a very timely campaign that supports its advocacy on sustainability.

Now 38 branches strong, Wilcon Depot has certainly become a household name when it comes to home and building needs since its modest start in 1977.

From a small hardware store along Quezon Avenue, the business continued to flourish and is now a successful chain of building supplies depots in the country.

As it celebrates four decades of success in the industry, Wilcon Depot is intensifying its sustainability efforts.

Just a couple of days ago, Wilcon Depot launched its “Sustainability is the New Green” campaign through an event held at Desigño Atelier in Makati City that was attended by partner architects, engineers, suppliers, and friends from the media.

For this advocacy, Wilcon has dedicated a place in its stores to highlight sustainable products that they want to recommend to customers.

These products conform to the Leadership in Energy and Environmental Design ( LEED) requirements, such as durability, easily recyclable or reusable, free of toxic materials, energy efficient, zero or low emissions of toxic chemicals, manufactured in a low- pollution process, and low maintenance.

Among the brands featured in this campaign is Wilcon’s very own line of sanitary wares and bathroom fixtures, Pozzi. Since they launched the brand in 2007, Pozzi has effectively attracted a strong following. Aside from its wide range of products, Pozzi also offers water saving features that customers find very appealing. Pozzi finds ways to integrate water-saving properties to all of its products to minimize water usage by means of dual lever flush.

Known for its world-class water heaters, Ariston is another Wilcon brand that effectively factors in sustainability features into their products. Ariston Aures Easy, Aures Luxury, and Aures Velis, are some of the models featured in the campaign. All of these are infused with energy- saving performance features and a minimum water flow of two liters per minute. All Ariston water heaters are also easy to maintain and are built with a total safety system.

Made from 40 percent recycled materials, NovaBell is a brand of ceramic tiles that are compliant with international quality standards. The brand makes use of a sustainable development program through meticulous research, reduction of waste, reuse of waste materials, and minimization of the consumption of energy and resources.

A brand of manual tile cutters, Rubi Tile Cutters is a cost-efficient alternative. The product does not need electricity and water, and the cutters do not emit noise pollution nor generates dust. It is a brand customers can rely on when it comes to energy and cost efficiency.

Another brand exclusive to Wilcon is Grohe, a luxury line of sanitaryware and bathroom accessories that stands for quality, technology, design and sustainability. The brand’s products are designed to promote responsible and safe consumption of water and energy while its manufacturing plants make use of the most resource efficient and environment friendly approaches. Gr oh eal so promotes activities and measures that contribute to environmental protection, as well as improvement of occupational safety and health.

Franke is another international kitchen appliance brand exclusively distributed by Wilcon and offers eco- friendly sinks and ovens. These make use of stainless steel, especially the sinks, while the faucets are 100 percent recyclable, and the ovens belong to Energy Class A, the highest rating of energy efficiency.

Kohler is another global sanitaryware brand that is exclusive to Wilcon. Its sustainability goal is a net zero carbon and solid waste footprint. The brand’s commitment to conservation allows users to save without sacrificing product performance. Kohler’s water-saving faucets, showerheads and toilets carry smart designs and styles with a single level of quality. The brand’s team consistently develops technologies that help improve efficiency of water-use.

Always updated with the latest trends and innovative technologies, Wilcon constantly provides solutions that are eco-friendly, and makes use of resources more responsibly.

Now, the company aims to go beyond its status of being the number one home building store, as it also wants to help consumers make better choices for their home through the use of sustainable products that will benefit future generations.

In the first quarter of 2017, Wilcon Depot is heading towards the company’s Initial Public Offering, in the aim to build more stores in key cities and serve more home builders in the country.

For more information, log on to www. wilcon. com. ph. You can also follow their social media accounts on Facebook and Instagram @wilcondepot.ph.