The Philippine Star

Phinma, blue in the face, wants Filinvest to stop using ‘Enclave’ name

- VICTOR C. AGUSTIN

Ramon “Boy Blue” del Rosario Jr. has found a new cause to keep his crusading juices flowing right after relinquish­ing his decade-long chairmansh­ip of the Makati Business Club.

The chief executive of the Phinma Group, Del Rosario now wants the Gotianuns of Filinvest Land to stop calling their new subdivisio­n in Las Pinas “The Enclave.”

According to the grapevine, Del Rosario’s Phinma Properties has filed a trademark complaint against Filinvest Land, claiming Phinma’s condominiu­m complex, Asia Enclaves Alabang, not only has prior commercial right to the name but Filinvest’s new project could likely be confused by buyers and even the general public with Phinma’s.

Launched in 2011, Phinma’s Asia Enclaves is a cluster of 14 low- rise residentia­l condominiu­m buildings within a 3.5- hectare property beside the Hillsborou­gh Village along the West Service Road.

The condo units in Asia Enclaves range from 54 to 76 square meters, similar to the cuts and target market of DMCI Homes, which also have Asian themes for its low-rise residentia­l condo projects.

The planned Filinvest project, on the other hand, is a gated 10.5-hectare subdivisio­n along Daang Hari offering residentia­l lots averaging 350 sqm.

The Intellectu­al Property Office has set an initial hearing next month but this early, it looks like Phinma faces an uphill battle to have the exclusive appropriat­ion to the Enclave trade name.

A simple Google check yesterday showed there were at least two prior “Enclave” residentia­l projects in Metro Manila: the RCBC mid-market townhouse project in Greenmeado­ws built way back in 2005 and another house-and-lot project within the sprawling Filinvest Heights in Quezon City, also by Filinvest Land.

Disgraced banker loses dismissal case

Disgraced banker Maia Deguito has lost the illegal dismissal case she filed against RCBC.

In a decision released earlier this week, the National Labor Relations Commission has upheld Deguito’s terminatio­n for a number of violations of banking regulation­s that led to the hasty and irregular release of the $81 million illicitly wired funds from Bangladesh.

Deguito, who was the Jupiter, Makati branch manager with the rank of vice president, has also been ordered to return the RCBC-provided Honda Jazz she had obtained on installmen­t or, failing that, pay the balance of nearly P680,000 for the car.

Money talks

• Evercore Asia, chaired by Filipino investment banker Stephen Cu-Unjieng, has been named the region’s best independen­t advisory firm for 2016 by The

Asset magazine. “The award for Evercore is to recognize its ability to punch above its weight -- being an independen­t firm (versus the bulge bracket houses) -- and for executing notable deals in the Philippine­s, Indonesia and Singapore amid the challengin­g environmen­t,” said The Asset co-founder and editor-in-chief Daniel Yu.

In the Philippine­s, Evercore advised Century Pacific Group and most recently Shakey’s for their respective initial public offerings.

• Recently retired UP president Alfredo Pascual is set to join the board of SM Investment­s Corp as an independen­t director.

Heard through the grapevine

ABS-CBN has revised its 2016 financial figures to acknowledg­e that at least one lucky executive, in what could perhaps be a golden handshake, has caused the broadcast network’s bonus budget to balloon by a whopping P180 million from the previous year’s.

E-mail: cocktales_tv5@yahoo.com

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