The Philippine Star

ePLDT pitches cloud technology to banks

- By LOUELLA DESIDERIO

PLDT Inc.’s digital enterprise enabler is urging banks to adopt cloud technologi­es to provide improved services to customers while cutting operating costs.

As the country’s adoption of cloud technologi­es is gradually rising, ePLDT Inc. sees the need for banking institutio­ns to keep up with the trend if they want to give better services to customers as well as reduce operating costs, and improve scalabilit­y and flexibilit­y.

“Customers want automation. That’s why banks want to make sure that their applicatio­ns won’t crash during moments when customer service is expected to be at its peak,” said Nico Alcoseba, vice president and head of ePLDT/ PLDT Disruptive Business Group.

As such, he said cloud adoption in the banking and financial sectors should no longer be a question.

“Cloud offers tremendous benefits that range from the agility to scale up and down to savings in total cost of ownership. With this solution in place, banks will definitely improve the way they deliver their services to customers across their branches,” he said.

For her part, ePLDT Group chief operating officer Nerisse Ramos said banks are in a better position to maintain their relationsh­ip with their customers and entice new ones when they deploy their processes on the cloud.

“Huge banking institutio­ns around the world are now embracing public cloud services because of its limitless security, scalabilit­y and cost-efficiency. Our local banks should not lag behind the competitio­n,” she said.

Engaged in the developmen­t of digital business solutions for enterprise­s across the country, ePLDT offers cloud infrastruc­ture tailor-fit to the needs of businesses.

As ePLDT’s cloud service is based on the demand or needs of enterprise­s, businesses are able to save costs.

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