G2000 dresses Gen 2, Asia’s new breed of workers
Why do you work? For many, it’s about money, security or status. Asia’s new breed of workers, Gen 2, aspires to something bigger: working for values.
G2000 embraces this new generation with their new work philosophy, which is more about striving for a higher purpose than aiming for material success. To pay homage to Gen 2’ s “Work for Values” vision, G2000 has teamed up with five inspiring influencers to share their work motivations.
G2000’s new Work for Values campaign features Cindy Crawford’s son, Presley Gerber — who is making his debut in Asia — as well as cross-media artist Kearen Pang, social entrepreneur Carol Chyau, Food Bank founder Nicholas Ng and green architect Jaye Irving. Throughout the campaign, they share how they work “For a better me, for a better we,” a belief also shared by G2000. Gerber, who has “Be grateful” tattooed on his arm, says, “I am truly grateful about what we have. Living gratefully is a way to respect your life.”
Ng, cofounder of Singapore’s first Food Bank, says, “Our family is passionate about food, and we have been working in the food industry for generations. We believe that nothing should be wasted. Food Bank’s role is to redistribute unwanted or surplus food to those in need.”
Pang has long been passionate about the arts. Despite challenges and difficulties, she has faith that what she is doing will create a greater appreciation of arts in the community. “You have to go beyond your comfort zone,” she says. “Just keep going consistently towards what you love and what you believe to see how your story unfolds.”
Yak Down social enterprise founder Carol Chyau was inspired to set up her business when she traveled to the rural areas of China. She discovered that by creating a business to support yak herders, she could help them live a dignified, sustainable life. “It’s more than just bringing income, it’s about bringing hope,” Carol says.
Australia-based green architect Jaye Irving has won many awards and accolades for his sustainable projects. “When we work, we should not be destroying nature and depriving the next generation,” he says. “My philosophy is about being part of the solution, not part of the problem. Find what you love to do and align it with making the world a better place. This will create a whole new industry of redesigning the way we live in harmony with the planet.”
In the Philippines, G2000 is owned and operated by Robinsons Specialty Stores Inc., a subsidiary of Robinsons Retails Holdings Inc. G2000 stores are at Robinsons Galleria, Robinsons Magnolia, Robinsons Place Manila Department Store, Shangri-La Plaza East Wing, and Robinsons Galleria Cebu. Get updates at www.facebook.com/G2000Philippines. Follow G2000 on Instagram @G2000PH.