Designing a greener future
This year, Cinderella celebrates 25 years of forward fashion for all, while working hand in hand with nature. Cinderella, along with ABS- CBN Foundation Inc.- Bantay Kalikasan, have committed to living a green lifestyle, with campaigns from the ‘90s until now as proof (“Work With Nature... Not Against It,” Be True To Your Nature,” “Work With Nature: Think Green” and 2016’s “Work With Nature”) all celebrating the 25th Anniversary of Cinderella’s corporate social responsibility initiative.
Its most recent campaign was the “Work With Nature Design Contest,” involving creative Filipinos of all ages in Cinderella’s environmental efforts. Winning designs will be reproduced on merchandise sold at all Cinderella stores and proceeds will be donated to ABS-CBN Lingkod Kapamilya Foundation Inc.–Bantay Kalikasan. The judging was held at the Manila Polo Club and was attended by Cinderella marketing and communications director Malou Coronel-de Venecia, Cinderella brand manager Christina Coronel- De Venecia and Cinderella vice chairwoman Therese Coronel-Santos. The judges were Cedie Vargas-Lopez, president of the Lopez Memorial Museum ( an organization that seeks to instill a sense of cultural heritage in a younger generation of Filipinos); Marielle Santos- Po, board member of MoveEd Organization Foundation (an organization that provides education to less fortunate children and co-founder of your go-to for distinct European resort wear); Josine Reyes, head of donor management from ABS-CBN Lingkod Kapamilya Foundation Inc.-Bantay Kalikasan; and Carissa Evangelista, founder and chief designer for Beatriz (a luxurious hand-crafted and modern brand).
During the affair, the contest’s winning designs were also revealed: first place was awarded to a work entitled “Flora and Fauna,” a sketched collage of waterfalls and geometric shapes by Joonifer Mikhaela Porciuncula, student from Far Eastern University Manila. Second place was awarded to Tricia Eunice Sapalasan, a student from University of Perpetual System– Biñan, with her more somber painting of trees in the fall. The third place was awarded to Emmanuel Emnace, art teacher from DepEd Rizal– Regional Lead School for the Arts, with a digital artwork depicting a magnified bouquet of flowers encircled by multicolored leaves.
Cinderella’s Work With Nature 25th Anniversary wrapped up with a trunk show event unveiling the merchandise last March 9 at the Basement of Cinderella Glorietta 3.
The event was made possible by Lind Boracay, Thunderbird Hotels & Resort, Canyon Cove, Linden Suites, Oishi and California Pizza Kitchen.
Cinderella stores are located at Glorietta 3, Alabang Town Center, Robinsons Place Manila, Festival Mall and Vmall Greenhills.
For updates, visit www.facebook.com/Cinderella.ph on Instagram @cinderellaphil.