Century Properties unveils PHirst Park Homes project
Century Properties Group Inc., known for its gamechanging and innovative concepts in the property market, is transforming the affordable housing category with the introduction of PHirst Park Homes, the company’s official first-home division and brand.
PHirst Park Homes was born out of the company’s commitment to help address the country’s serious housing backlog while elevating the standards in its category at very competitive price points.
“It is a premium brand within the affordable housing category that celebrates the very important milestone of first time home ownership. More importantly, it espouses pride of ownership,” said Marco Antonio, CPG’s chief operating officer and managing director of PHirst Park Homes.
The brand name is a play on the words first and PH, which represents hardworking Filipino endusers who deserve only high quality first homes. PH also stands for the Park Homes concept, which integrates greenery and lifeenhancing amenities into the masterplan to create a truly liveable and lovable community for first homebuyers. “A first that lasts” is the brand’s core message, underscoring the company’s sure values of a beautiful design, future-ready space layouts, and enjoyable amenities for the whole family that promote community interactions, and a healthy, balanced lifestyle.
“PHirst Park Homes raises the bar of what affordable housing is and should be in the Philippines. We are pushing the envelope to make beautiful, well-designed homes attainable to a wider market – legacy homes that the next generation will enjoy,” Antonio said.
Century’s first home brand is a partnership with the global business enterprise and one of Japan’s largest conglomerates, Mitsubishi Corp. It is slated to launch a series of housing communities, starting off in the second quarter of 2017 with a 26-hectare community in Tanza, Cavite.
The launch of Century’s first home segment effectively expands the company’s portfolio of residential offerings, from luxury and midpriced condominiums in the business districts and city centres to first homes in horizontal communities within key growth areas outside Metro Manila.