Third serving of Madrid Fusion Manila 2017 at SM
With its theme “Towards a Sustainable Gastronomic Planet,” which will explore how to transform gastronomy while respecting environmental limits and enhancing cultural traditions, Madrid Fusion Manila will hold its third International Gastronomy Congress at the SMX Convention Center at SM Mall of Asia from April 6 to 8.
This is in line with the Department of Tourism’s ongoing goal to establish the Philippines as a center of gastronomy in Asia. In partnership with SM, the event will be a platform for a discussion by some of the world’s best chefs on the future of food and how best to nourish appetites through sustained ways of cooking without exhausting sources of ingredients in a much more fragile world.
“We would like to make the Philippines a focal point of gastronomic interest worldwide,” said Tourism Secretary Wanda Teo. “This third edition of Madrid Fusion Manila will feature the traditional gastronomy congress and a trade expo, as well as the month-long Flavors of the Philippines Festival across the Philippines.”
Madrid Fusión has established itself as one of the leading international gastronomic gatherings attended by chefs and experts who discuss trends, tastes and habits during the days it takes place in Madrid each year.
“This event is designed to spur tourism, create an awareness and demand for agricultural and food products, and promote trade and business partnerships in tourism and gastronomy,” added Secretary Teo.
Tourism director and officer in charge for marketing development group Verna CovarBuensuceso enthused about how Madrid Fusion Manila has changed our culinary landscape during the press conference at S Maison at the Conrad Hotel in the MOA complex.
“When we started our campaign three years ago, Philippine food was one of our best-kept secrets,” she said. “And nobody actually knew much about what Filipino food is all about. At the start of 2017, however, many publications like The New York Times and Bloomberg were talking about the biggest food trends that will happen this 2017, and one of the biggest food trends will be Filipino cuisine. We’ve come a long way during these three years.”
During the event, guests were given a taste of the sustainable gastronomic experience from S Maison restaurants with Uma Uma’s chef Satoshi Nakamura, Rossini’s chef Davide Lombardi and XO 46 Heritage Bistro’s head chef Rustan Mateo.
SM again plays host to this historic event and welcomes Madrid Fusion as it comes to Asia for the third time and puts Manila at the heart of culinary interest worldwide. It will again host a Welcome Night at the scenic SM by the Bay for the official delegates highlighting the best of Philippine food, art, and culture, with lechon prepared in many unique ways today.
As part of MFM, SM Supermalls and DOT also bring to you the well-loved Flavors of the Philippines (FOTP) Festival, more than a weeklong celebration of the country’s local flavors ongoing until April 8 at select SM malls. The FOTP activities are designed to bring the culinary festival of MFM to an SM mall closer to home. There will be gourmet fairs in at least 16 SM malls, including SM North Edsa, Aura, Megamall, Mall of Asia, Clark, Cebu, Cavite, Tarlac, Cabanatuan, Iloilo, Bacolod, Cagayan de Oro and Davao.
This year’s events underscore SM’s commitment to continue innovating and making the mall-going experience more fun and extraordinary for customers through keeping the spotlight focused on local culinary traditions that are gaining world acclaim. As MFM acknowledges the Philippines as a major culinary destination in Asia, SM Supermalls shares this purpose with the government to help build and solidify the country’s reputation on the global culinary scene. Watch out for more information updates on Madrid Fusion Manila and on Flavors of the Philippines and visit www.smsupermalls.com.ph.
For information, visit the SM Supermalls website or follow SM Supermalls on Facebook, Twitter, Instagram, Viber Public Chat, and Snapchat (#EverythingsHereAtSM). Madrid Fusion 2017 and Fusion Flavors are two of the many exciting events at the SM Supermalls.