SWATCH HONORS THE SEXIEST ACTION HERO OF YOUR LIFE: MOM

Swatch celebrates Mother’s Day with a sweet popup display: a four-tier cake, adorned with carnation pink icing, and laced with blushing flowers made especially for Mom. You can find the magnanimous pastry sitting proudly in the middle

of the fashion boutique store Univers, a celebrated retail store found at One Rockwell, carrying a curated collection of high fashion design labels from across the globe.

In this pop-up, the brand presents their special timepiece unique for this occasion, the Swatch Primevere — a feminine and floral watch embellished with fresh blooms and a bright rose dial. The piece comes packaged in a cupcake-shaped box — so adorable and delectable and sure to make mom gush. The pop-up also features a handpicked collection of other watches in various hues of white, salmon and coral red.

You can also get a chance to win the Primevere piece until today, May14, when you visit the Swatch shop at Glorietta, Megamall, and TriNoma from 2-6 p.m. All you have to do is register, “like” the Swatch Facebook page (facebook.com/ SwatchPH), and spin their wheel for a chance to win the watch, among other prizes.

If your mom is not exactly a flower person, maybe other designs from the Swatch summer collection will befit her personality. Their seasonal theme Action Heroes, after all, perfectly encapsulates the strongest qualities every mom has: their sheer valor and selflessness when it comes to their family. In their 24 different models, choose from their effortlessly stylish designs, all of which celebrate the memorable summer days of womanhood: of pool parties, lounging around, and fearless femininity.

Swatch ambassador Anne Curtis wears a Flashwheel Swatch and The Eyes of Vicky

Flashwheel: We love the futuristic design of the Flashwheel, with its transparent matte blue strap, black dial, and neon blue and yellow print index.

Piscina: A coral reef-inspired piece with a seastar drive wheel, and animated images of snorkeling goggles, fish, crabs and other sea creatures. Pool Surprise: We love the comical nature of this Swatch — dark blue stripes to represent rippled pool...

Mr. Blubby: Quirky and colorful, Mr. Blubby the pu er fish is sure to be a conversation starter.

Sunny Day: Girls just want to have fun. With a plastic bead double tour bracelet that wraps twice around your wrist, this is an unconventional timepiece for the unconventional woman.

Rossofino: Every woman knows that there is power in the color red — the Rossofino’s bold crimson brings out the utmost confidence in any woman. Wear proudly.

Azulho: Reminiscent of the aesthetics of pop art, we love this watch’s bold colors, superluminova printed hands, and polka dots.

Moofasa: Brandishing a geometric lion design over a sunbrushed silvercolored dial, we can here this piece roar from a mile away.

Swimpop: Super chic and trendy, the Swimpop is inspired by vintage swim cap designs, making people stop and stare at its oneof-a-kind design, and drool over its lovely lilac color.

Beach Dream: Sunkissed and perfectly tanned — this golden orange watch is for the mom who loves the saltwater, the sand between her toes, and the breeze flying through her hair.

Pink Loop: Inspired by the vintage swim caps of the ’40s and ’50s, the sun-brushed pink and structured flowers on this Swatch reminds us of lazy summer days lounging around the pool while sipping a piña coladas.