Celebrating the superwomen of today

With FitFlop marking its 10th anniversary, FitFlop knew there is no better way to celebrate than by launching an all-new campaign that pays homage to today’s superwomen. With the goal of empowering women across the globe with a positive and inspiring brand message, FitFlop presents the ‘Superwomen’ campaign, starring no less than a woman of power herself, Uma Thurman.

As the key distributor of FitFlop in Southeast Asian markets, Primer Group of Companies hosted its annual regional media launch in Manila as the second leg of the #SuperwomenNights series, held last March 23 at The Brewery at The Palace in Bonifacio Global City.

Conceived as a night that gathers and celebrates superwomen and their hard work, the event sought to encourage women to be each other’s allies. As such, all the elements of the party aimed to reflect the empowering spirit of the Superwomen campaign — transforming the contemporary industrial aesthetic of the venue into an ultra-posh haven. Injecting much energy and excitement to the ambiance were the electric beats and exhilarating neon lights.

To learn more about FitFlop, visit facebook.com/FitFlopPhilippines. Or check out their social media accounts using the handle @FitFlopPH.

FitFlop is available at Ayala Abreeza Davao, Ayala Alabang Town Center, Ayala Cebu, Ayala Centrio, Ayala Greenbelt, Ayala Marquee, Ayala TriNoma, Robinsons Ermita, SM Baguio, SM Batangas, SM Cebu, SM Mall of Asia, SM Megamall, SM North EDSA Annex, SM Aura Premier, SM Southmall, SM Tarlac, Shangri-La Plaza, and selected Res|Toe|Run and Bratpack stores.