List of 40 breakthrough brands of 2017 out soon
Interbrand, the world’s leading global brand consultancy company lists start ups and early players in emerging markets that represent the next generation of brands that have become brand winners across a variety of new, emerging and evolving categories, says Nita Claravall, Interbrand’s executive director for the Philippines.
The rules of business seem to be changing constantly and no one model of success is dominant, so it’s particularly fascinating when a company breaks through the noise and becomes a success, she adds.
Those success factors are what the global brand consultancy Interbrand set our to determine in its breakthrough brands report.
There are 40 breakthrough brands selected worldwide, and these were broken into the following categories : “The Working Future “focuses on career building and work flow with brands like Slack and General Assembly; “From Life Hacking to Better Living” are brands that are removing obstacles and solving problems for our everyday lives; “Not So Artificial Intelligence “is a look at brands building new AI tools like 30 Seconds to Fly and Cylance; “Move Me” is about brands focused on the future of mobility like Drivy and Ninja Van; “Funding Change” is about financial organizations like Square and Wealth Simple; “Experiences on Demand” are brands that make it easy for us to get what we want, when we want it, like the Clique Media Group and Mikmak.
The brands that made it to the top 40 list have an equal balance between product quality, financial growth and brand strength.