Globe unit tapped for digital mktg of Wootag, Tracx in Phl

Globe Telecom Inc.’s wholly owned subsidiary AdSpark has partnered with Wootag and Tracx to provide digital marketing solutions for businesses.

Under the partnership, digital marketing solutions firm AdSpark will be the exclusive reseller of both Wootag and Tracx in the Philippines.

“The growth of digital marketing in the Philippines has become substantial, where video and social analytics are at the forefront. Wootag and Tracx, thus, will allow advertisers in the Philippines to improve their capabilities on this end,” AdSpark president and chief executive officer Glenn Estrella said.

Through the partnership, AdSpark will allow businesses to use Wootag’s platform which enables real video performance and helps drive advertisers’ sales and marketing goals.

The Wootag platform allows customers viewing video content to interact directly with the product tagged in the video by tapping on the link.

The views can be turned into engagement, sales and leads accompanied by real-time measurement, providing a better picture of customers compared to static and ordinary videos.

“With a growing customer base along with millions of viewers interacting with Wootag’ed video in the Philippines, the partnership with AdSpark will be a great medium to empower more international and local brands to drive interactive and real-time data experience for their videos,” Wootag chief executive officer Raj Sunder said.

The social intelligence platform of Tracx, meanwhile, analyzes and refines huge amounts of geographic, demographic, and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers.

“With partners of this calibre, the consequential combination of technology and talent enables us to deliver powerful, unique solutions to our customers and to take advantage of the large and rapidly growing social media space,” Ross Williams, managing director for Asia Pacific at Tracx, said.

Estrella said AdSpark expects the partnerships to benefit Globe, which is among the biggest ad spenders in the country.

He said the partnerships would also allow AdSpark to meet its projected P600 million revenues this year.

He said this year’s projected revenues are expected to post double-digit growth from last year.