Ford Philippines has new managing director

Ford Motor Company recently announced the appointment of Bertrand Lessard as managing director, Ford Philippines, effective Aug. 1. He will report directly to Mark Kaufman, president, Ford ASEAN.

Lessard will replace Lance Mosley, who is repatriating to the US after six years in the Asia Pacific region.

“Bertrand has a wealth of experience with Ford in markets around the world and his leadership will help us continue to grow our business and our brand in the Philippines,” said Kaufman. “Lance put tremendous attention to improving Ford’s after sales support of our customers, and the benefits of these efforts will be seen for years to come.”

Lessard previously served as general sales director, Ford France, where he oversaw an initiative to improve relations with the nationwide dealer network though enhanced process efficiencies and communications.

Lessard began his career as a service technician at a Ford dealership in his home province of Quebec, Canada in 1976, and eventually joined Ford at its Canadian headquarters in Oakville, Ontario, as warranty claims analyst in 1984.

Lessard earned a diploma in business administration from HEC in Montréal, followed by an internship in International Marketing in Hong Kong before earning his MBA in International Marketing from HEC Montréal.