‘What Men Want’
Crate&Barrel recently launched a project called What Men Want, which featured three personalities from different fields. For the project, each man curated his own lifestyle space with items from the global brand’s store at SM Aura Premier in Taguig City.
In this joint project with Malt Manila, DJ Jason
Soong of Groove Manila, Sarsa restaurant owner chef
JP Anglo and Booky app founder Ben Wintle shared their #cratestyleph picks and their ideal living spaces while doing the thing they love most.
Jason entertained the guests while he played cool music in a listening room he created with Crate&Barrel’s furniture and barware. JP cooked for guests in the kitchen vignette he curated from the store’s kitchen furniture, kitchenware and dinnerware collections. Ben served cocktails by Don Papa to the guests on a lounge area he styled with a combination of the store’s wood and leather furniture. (Crate&Barrel is located at SM Aura Premier, SM Makati and SM Megamall. Visit www. crateandbarrel.com.)
Fans of Baskin-Robbins and Spider-Man got together to watch their favorite superhero while enjoying treats from the beloved ice cream brand.
In a special screening held at SM Aura, BaskinRobbins invited media friends and partners to watch SpiderMan: Homecoming, made possible through a partnership with Columbia Pictures. IceDream Inc. president
Michael Dargani said, “We are very grateful for the fantastic response from the public on this amazing tie-up. SpiderMan: Homecoming is the comeback of another great Marvel film and we want to celebrate it with all Marvel fans and ice cream lovers around the metro through our exciting offers and promos.”
For a limited time, Baskin-Robbins offers its products in special SpiderMan themed packs, cups and waffle cone jackets. To add to the excitement, the brand also offers a free waffle cone upgrade with every double value scoop purchase. Its July Flavor of the Month is also dedicated to the Spider-Man: Homecoming film with Movie Theater Popcorn, buttered popcornflavored ice cream with crunch clusters and salted caramel ribbon.
Baskin-Robbins also invited kids from Operation Smile and Hope Foundation to the movie screening with special treats and giveaways. Also present were singer Rico Blanco, radio and TV personalities Sam YG and Tony Toni as well as Operation Smile Philippines executive director Gian Trebol.
Hope Foundation marketing officer Micaela
Agoncillo explained that the foundation’s initiative has helped build schools for underprivileged Filipino kids and Baskin-Robbins has been supporting this effort. She said “We are watching a superhero movie but then Baskin-Robbins is the real hero.”