Suzuki sales zoom 35% in H1

Suzuki Philippines Inc. continues to enjoy robust takeup in the first half, posting a 35 percent year-on-year sales growth on the back of stronger brand-building efforts.

Suzuki said successive openings of new dealerships in the country’s key cities and the launch of products designed to cater to different emerging markets have contributed to the growth of the company during the first semester.

“The milestones we have accomplished over the years, especially that of satisfying the need of Filipinos through our quality and fuel-efficient compact cars, indeed bring us joy and fulfillment. This is why we are constantly innovating so we can continue to deliver more improvements in our products and make Suzuki drivers happy,” SPH general manager for automobile Shuzo Hoshikura said.

Suzuki said its subcompact sedan Ciaz continues to be a popular choice among Filipinos, with sales growing by more than 400 percent from sales during the first half of 2016.

The sales of the subcompact sedan were complemented by the strong performance of other Suzuki best-sellers such as the Ertiga and Jimny models which achieved 70 percent and 36 percent year-on-year sales increases, respectively.

The company further strengthened its presence in the Philippine market with its new openings in Ormoc and Tarlac and several satelite dealerships in key areas, which includes Bonifacio Global City, SM Consolacion, SM Valenzuela, and Kalibo to better support loyal Suzuki customers in these parts of the country.

With these new dealerships, Suzuki said it is poised to finish the year stronger than the previous year.

“The successive expansions and continuous product development that we implemented throughout the first half of the year would not have been possible without the support of our patrons and customers. By adopting the Suzuki Way of Life, they continue to inspire us to double our efforts every step of the way,” Suzuki assistant general manager Cecil Capacete said.