Fashion Can Serve 2017 features 6 designers and Maureen Wroblewitz
Proving that the business of fashion is beyond just glam and glitter, six couturiers at the top of their game — JC Buendia, Ito Curata, Cary Santiago, Vania Romoff, Mia Arcenas and Rosenthal Tee — together with their celebrity muses and models, will showcase their holiday 2017 collections to raise support for the ICanServe Foundation in the “Fashion Can Serve” fashion show, which will be held on Oct. 8 at the Raffles Makati Hotel.
ICanServe, whose advocacy is the awareness and early detection of breast cancer, set the fashion show to coincide with Breast Cancer Awareness Month, and the event returns with a powerful new message for 2017: #WhyWeFight.
“Last year’s show had the theme ‘We Don’t Walk Alone,’ and the muses walked with a family member or friend who accompanied them on their journey battling the cancer,” explains ICanServe Foundation chairwoman Libet Virata. “Our theme this year is ‘Why We Fight’ and our muses will include mothers and their young children, or grandmothers and grandchildren. That’s how the show differs from last year’s. We also have some supporters who walk in honor of a family member or friend who passed away.”
ICanServe Foundation president Tang Singson adds, “Our theme emphasizes the reason why persons diagnosed with breast cancer choose to fight: They do this for their spouses, children and grandchildren.”
More than your typical fashion show, Fashion Can Serve aims to deliver a special message of hope with the help of the designers, models and muses. “There is life during and after cancer. The mere fact you have breast cancer survivors walking down the ramp is showcasing hope and life in motion!” stresses Kara Alikpala, ICanServe Foundation founder. “Some of the organizers and women in the audience are also cancer survivors brimming with hope and rallying for fellow survivors. The designers on their own spread awareness and information so patients know how to navigate their healing journey.” Maureen Wroblewitz, the first Filipina to win Asia’s Next
Top Model, is the face of Fashion Can Serve 2017. Her mother, a former ICanServe volunteer, succumbed to breast cancer, and it’s in her memory that Maureen is supporting the foundation.
This October, survivors and supporters alike will lend their time to grace this year’s runway. This year’s muses include Margie Moran Floirendo, Gloria Diaz, Solenn Heusaff, Jasmine Curtis-Smith, Katarina Rodriguez, Tootsy Angara, WynnWynn Ong, Techie Velasquez, Mila Camus, Sandy Moran, Sabrina Panlilio, and co-founder Crisann Celdran, among many others.
Fashion Can Serve2017 will show on Oct. 8 at the Ballroom of Raffles Makati.
For information on how you can support ICanServe projects and programs, visit www.icanservefoundation.org/. For Fashion Can Serve 2017, visit http://activities.icanservefoundation.org/ fashioncanserve and/or www.facebook.com/FashionCanServe.