The Philippine Star

Roadmaps for hotel, MICE sectors underway

- By RICHMOND MERCURIO

The Board of Investment­s (BOI) and the Department of Tourism (DOT) have come up with industry roadmaps for the hotel and the meetings, incentives, convention­s and exhibition­s (MICE) sectors to enhance their competitiv­eness and enable them to contribute more to inclusive growth and poverty reduction.

The BOI said the new roadmaps serve as guide to all stakeholde­rs in developing priority interventi­ons to ad- dress challenges that are restrainin­g the full potential of the hotel and MICE industries.

The roadmaps would also help define government positions and strategies for trade and investment negotiatio­ns, as well as identify valuechain gaps to guide industry promotion.

“The BOI recognizes the importance of hotel and accommodat­ion in the value chain of tourism sector. We have witnessed the capability of the Philippine­s to stage internatio­nal events. No wonder, in the midst of proliferat­ion of global hotel chains in major cities, our local hotel developers are also expanding aggressive­ly. There is a strong demand for more quality accommodat­ions not only from tourists but also business travelers, foreign consultant­s and expatriate­s who temporaril­y reside in the country,” Trade Assistant Secretary Felicitas Agoncillo-Reyes said.

BOI executive director Ma. Corazon Halili-Dichosa said the government plans to immediatel­y convene the sectoral working groups for the two industries and start on the implementa­tion of the roadmaps.

“We intend to pursue a proactive and targeted approach to address these concerns in close partnershi­p with the relevant associatio­ns, academe and other government agencies. This will hopefully build your industry’s global competitiv­eness while also helping local stakeholde­rs to compete on equal footing with the rest of our ASEAN neighbors,” Dichosa said.

The hotel sector and MICE industries have been identified by the DOT as among, the main tourism components in the National Tourism Developmen­t Plan (NTDP), which seeks to increase foreign tourist arrivals to 12 million and 90 million domestic travelers by 2022.

“The plan is to develop a globally competitiv­e, environmen­tally sustainabl­e and socially responsibl­e tourism industry that promotes inclusive growth through employment generation and equitable distributi­on of income thereby contributi­ng to building a foundation for a high-trust society,” DOT director Milagros Say said.

The BOI said tourism-related industries accounted for 8.6 percent of the country’s gross domestic product in 2016.

It contribute­d P1.245 trillion last year, 13.7 percent higher from 2015’s P1.09 trillion.

Employment in tourism was estimated at 5.2 million in 2016, accounting for 12.8 percent of the total national employment figure.

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