Victory Liner introduces bus loyalty cards to North Luzon passengers

Like other Asian countries, the Philippines is slowly transmorphing into a less cashbased payment system. With the rural areas slowly modernizing, electronic payment system is an inevitable consequence of modernization and globalization.

The emergence of VISA, Mastercard and other global electronic payment brands such as Union Pay and Yazz in the Philippines is proof positive of the expected transition of the Philippines from cashbased into electronic payment systems.

Like it or not, Filipinos have to get accustomed in using cards as a vehicle or means of payment.

The fact is, the Department of Transportation (DOTr) intends to implement a card-based payment system for provincial and city buses within the next few years. Such systems are cleaner and more efficient. Travellers had to pay for a card to be swiped in the terminals inside buses instead of getting out cash from their pockets.

Anticipating this, Victory Liner Inc. becomes the first bus company in the Philippines which introduces a new innovation in bus loyalty cards prevalent in other Asian and Western countries.

Established 72 years ago, Victory Liner is always first when it comes to service innovations. It is the first to buy airconditioned world class buses, the first to professionalize its fleet of drivers, and the first to improve its enroute travel entertainment and surveillance systems. Among all other bus companies servicing Northern and Central Luzon, Victory Liner is the only one which has speed limiters, WiFi services and portable surveillance camera systems in place for the safety and security of its passengers.

Now, it helps government in introducing the card-based payment system in the provinces, through its bus loyalty card, the Victory Liner Premiere pre-paid VISA card.

Unlike other loyalty cards, the Victory Liner Premiere pre-paid VISA card is reloadable and acts like a credit or debit card.

Do online transactions. Book your travel online. Pay utility bills. Purchase stuff in shopping malls.

Powered by VISA, the world’s largest and most trusted name in the global payment systems and backed by Metrobank, the country’s top credit card company, the Victory Liner Premiere pre-paid VISA card is reloadable with cash with as much as P10,000. Use the card in sending money locally or abroad using money padala.

One can also use the card when abroad with over 40 million partner establishments of VISA, the world’s biggest and most trusted payment system.

With just P300, one can use the card after registering personal details in major Victory Liner bus terminals.

Avail of discounts on major partner establishments of Victory Liner.

Victory Liner expects its loyal followers to use their Premiere card, especially when doing transactions both electronic and traditional. Starting Dec. 21, the card became available in major supermarkets, department stores and Victory Liner bus terminals.