Retailers win big in Smart Ka-Partner Rewards program
The year 2017 has proven gainful for Smart Communications’ load retailers, who have reaped the benefits of the company’s Ka-Partner Rewards loyalty incentive program.
Load retailers of Smart, Sun, and TNT have taken home various prizes and bonuses during events and activities organized through the Smart Ka-Partner program, the PLDT wireless subsidiary’s nationwide network of retailers.
Thousands of retailers all over the Philippines were treated to exclusive incentives such as infotainment sessions, prizes and special blitzes, including the Ka-Partner Level Up series of retailer conventions, which were held at Smart Araneta Coliseum in Quezon City, SMX Convention Center at SM Lanang Premier in Davao City, and IC3 Convention Center in Cebu City.
Entertainment was provided by celebrities James Reid and Nadine Lustre, Alden Richards and Maine Mendoza, Anne Curtis, Karylle, Bela Padilla, Jhong Hilario, Michael Pangilinan, and Alex Gonzaga, among other artists, and hosts Luis Manzano and Jasmine Curtis. No less than superstar Nora Aunor announced the grand prize winners at the Araneta event.
The Ka-Partner Rewards annual conventions, which feature entertainment from the country’s top celebrities, parlor games, and a raffle draw for a brand new car and a grand prize of P1 million, aim to honor partner-retailers and recognize the valuable role they play in the growth of the company.
Sales generated by retailers account for up to 85 percent of Smart’s prepaid revenues, as nearly eight out of 10 Smart subscribers are prepaid and buy their load at their friendly neighborhood sari-sari store.
Lane of Metro Manila, Lydia of Central Luzon, and Nalie of Visayas were declared winners of P1 million each during the conventions in Quezon City and Cebu. This brings to nine the total number of millionaires of the Ka-Partner Rewards program since its launch in 2012.
In efforts to further enrich the lives of its winning load retailers, Smart also conducted a financial literacy session for its Ka-Partner Millionaires Circle, or the P1 million winners during the retailer conventions.