AudioWAV Media launches new music product

AudioWAV Media Inc. (AudioWAV), a technology company in the Philippines that is looking to list in the Philippine Stock Exchange, is rolling out a new product.

Dubbed as WAV Flow, the new product is a music streaming solution that is constantly or periodically received by and presented to end-user business establishments.

The introduction of the streaming solution is part of the company’s efforts to ramp up its domestic operations.

WAV Flow is under the company-owned technology platforms that enable sensory branding solutions.

It aims to improve the experience of customers of different business establishments who are usually turned-off by generic, repetitive and impersonal music and messaging.

The product also aims to address the problem of unwanted competitor ads that are aired in business establishments, which use generic music playing services.

“Airspace is underutilized with irrelevant ads, when branded and customized in- store advertisements could be playing instead,” AudioWAV said.

WAV Flow is the hasslefree, cost-efficient, and affordable branded in-store radio that provides business establishments with fresh music playlist monthly, customized playlists, branded station IDs and seasonal greetings.

It uses customized music playlist with built-in licensing, which are based on preferred music genres of the clients.

“This music streaming solution is centrally managed for cohesion and consistency across all stores and is updated in real-time without human intervention from store personnel of the client establishments. And with customized branded station IDs, the client is sure that the in-store radio experience of customers stays uniquely identifiable to the brand,” AudioWAV said.

At present, AudioWAV has a current footprint of 2,500 business locations of clients nationwide.

After the Philippines, the company is looking to launch WAV Flow in Indonesia and Singapore in the next few months.