DongYan as the cignal influencer
Banking on the star power of
Kapuso royalties Marian Rivera and Dingdong Dantes, Cignal — the No. 1 Pay TV provider in the country today — signed up the couple as the latest endorsers of Cignal Prepaid to help boost Cignal’s subscription to the two millionth mark this year.
DongYan, as the GMA Primetime King and Queen are known to their millions of fans, was formally welcomed at their recent contract signing at Solaire by Norman de Leon, Cignal’s assistant vice president for marketing, and senior manager Vito Villariba.
“The beauty of DongYan, just like Cignal Prepaid, is that they cater to all — the rich and the poor, men and women, young and old,” said De Leon at the well-attended presscon last Feb. 26. “As among the most powerful couples in the industry, DongYan embodies what Cignal stands for.”
As the newest members of Cignal family, Marian and Dingdong said Cignal has become part of their personal viewing habits with Marian and her daughter Zia enjoying the shows of Disney and Nickelodeon, while Dingdong prefers Fox Sports, Fox Family and GMA News TV.
“But, of course, we get to watch Cignal shows together as family since I’m not the one who has control of the remote,” said Dingdong, whose sterling performance in last year’s blockbuster family drama
Seven Sundays has been earning him nominations at this year’s acting award derby.
“When we represent a brand, we make sure we believe in it,” said Marian, host of Sunday PinaSaya and
Tadhana, and star of the recent primetime fantasy series Super Ma’am. “We even do our own research to make sure people will get their money’s worth.”
Leading in the era of HD quality channels since its launch in 2009, Cignal has been delivering unique, diverse and substantial pay TV channels and has maintained its No. 1 status in having the most number of channels (now 121), with the widest selection of genres, said Villariba.
Cignal’s exclusive premium international channels include BBC, Earth HD, Disney XD and FX HD. It also manages channels like PBA Rush, Hyper, Colours and Sari Sari.
Cignal Prepaid has new affordable prepaid kit pricing — premium SD Kit for only P1,990 or Ultimate HD Kit for P2,790. TV viewers can choose from different load denominations depending on their budget.
Visit www.cignal.tv for details about its promos and packages.