GmA invests P154m for newsroom Automation System
GMA Network, Inc. continues to strengthen and improve the network’s News Department with a P154M investment on a Newsroom Automation System (NAS).
A signing of agreement between GMA Network and Vizrt was held last March 14 at the GMA Network Center in Quezon City. Representing the network were GMA chairman and CEO Felipe Gozon, president and COO Gilberto Duavit Jr. and GMA EVP and CFO Felipe Yalong, while signing for Vizrt were its APAC president Michael Namatinia and CTO Petter Ole Jakobsen.
Also present from the network were SVP for News and Public Affairs Marissa Flores, SVP for Engineering Elvis Ancheta, first VP for News Grace dela Peña-Reyes, first VP for Content and On-Air Management Jose Severino Fuentes and VP for Supply and Asset Management Vicky Arradaza.
The NAS will enable GMA News to have an integrated workflow by allowing its news teams to produce reports faster and with more details and background information matched with precise video materials and sound bites. In addition, GMA News will also have a tighter gatekeeping process for fact-checking and will be able to distribute news more efficiently.
“The Newsroom Automation System is a very exciting project of GMA because it will allow us, in the News Department, to deliver faster and even better (news). So it’s a major improvement for us. All in the service of our viewers — Serbisyong Totoo,” said Reyes. “With this technology, GMA will be able to produce faster and better content for news as well as entertainment,” added Ancheta.
Swedish company Vizrt, on the other hand, underscored its well-established partnership with GMA Network.
“When you look at the clients in the Philippines, GMA is a very strong brand name. I think it represents everything that Vizrt represents. We had a long and successful partnership with GMA. GMA was the first channel in the Philippines to go with Vizrt so it’s natural to continue our relationship with GMA,” said Namatinia.