Longchamp opens fourth boutique in the Philippines

Taking inspiration from the brand’s Paris flagship store along rue Saint-Honore, Longchamp moves to a new space in Rustan’s Makati. Its fourth boutique in the Philippines, the new Longchamp is 65 square meters with modern interiors that echo the Paris store — lots of wood, leather and fabric, and rich textures that highlight the collections.

“We are honored to welcome Longchamp into a bigger and better space at Rustan’s Makati. As a brand beloved not only by the Filipino shoppers but by the entire global community, Longchamp further brings prestige and is truly a great part of the Rustan’s portfolio of distinguised retail partners,” says Rustan’s president Donnie Tantoco. “With the opening of this fourth boutique in Manila, discerning Filipinos can now find their favorite collections of the French brand’s bags and accessories in more stores across the metro.”

SSI Group president Anton Huang adds, “We’ve had Longchamp inside Rustan’s for many years now. A couple of years back we opened the first boutique in Greenbelt, but this is an entirely new look as far as the store design is concerned. With the new collection, we thought it was a good time to let people know that Longchamp is now in Rustan’s in a much bigger way than it used to be,” says SSI Group president Anton Huang.

Longchamp’s spring/summer collection is highlighted in the store, featuring African-inspired patterns, prints and colors, as well as the Mademoiselle Longchamp handbag. The new collection includes features warm and sunny hues for the classic Le Pliage tote, as well as sunset-inspired shades for leather goods.

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Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu and Greenbelt 5.

Rustan’s president Donnie Tantoco, general manager of Longchamp Asia Pacific Francois-Xavier Severin, Ambassador of France to the Philippines Nicolas Galey, and president of Stores Specialists, Inc. Anton Huang

Longchamp opens its fourth boutique in a bigger space in Rustan’s Makati.

Heart Evangelista-Escudero wearing Longchamp RTW and Longchamp Madeleine bullskin leather bag

Mari Jasmine wearing Longchamp RTW and Longchamp Mademoiselle crossbody bag in Natural

Jasmine Curtis-Smith wearing Longchamp RTW and Longchamp Mademoiselle crossbody bag in orange

Nicole Andersson wearing the Longchamp Paris Rocks crossbody bag

Rustan’s marketing and communications manager Dina Tantoco, Rustan’s patriarch and chairman emeritus Ambassador Bienvenido Tantoco Sr., and Rustan’s administration manager Paolo Tantoco